FULL NAMES: ANWURI, PATIENCE N.

DESIGNATION(S): Lecturer in Hospitality Management & Tourism

OBJECTIVE:

My academic objective is to be found in a highly challenging academic environment where I will be privileged to improve myself in all ramifications academically and otherwise and at the same time impact knowledge and skill to others.

AREA OF SPECIALIZATION:               Tourism/Marketing

CURRENT AREAS OF RESEARCH:

• Value Creation and Consumer Patronage of Airlines in Nigeria.

Market Positioning Strategy and Customer Satisfaction in the Tourism   Industry in Nigeria

EMAIL:                                                        pattynwokaego2015@gmail.com

PHONE NUMBER:                                    08033585763

ACADEMIC QUALIFICATIONS:

WORKING EXPERIENCES WITH DATES:

AWARDS AND HONOURS:

•  Labor Prefect:   Comprehensive High School,  Ibaa,

Port Harcourt                                                   1982-1983

• House Mistress:      Community Secondary School, Ndele     1997-2000

• Treasurer:               Parents Teachers Association, C. S. S.

Nkpolu-Oroworukwo                                  2006-2007

ACADEMIC/ADMINISTRATIVE EXPERIENCE WITH DATE:

• Lecturer in Hospitality Management and Tourism Department,

Faculty of Management Sciences, University of Port Harcourt 2016 –date

• Representative (HMT Department), Faculty of Management Sciences Welfare Committee                                                                           2013- 2014
• Nominee for academic staff for  Teaching of ICT/Research

Methodology (CGS 801.1)                                                            2015

• Member of Library/Faculty Committee (Department of Hospitality Management and Tourism, Faculty of Management Sciences 2016- date
• Member of Committee on Welfare and Beautification, Faculty of

Management Sciences                                                                   2016- date

• Participant in the 2 Day Grant-winning Proposal Writing Workshop (Faculty of Management Sciences       2017
• Nominee to participate in one-day NUC/Enago Academic Nation-Wide Workshop on Academic Publishing       2017

PUBLICATIONS

• A Comparative Study of Market-share and Customer Loyalty Strategies in the Hospitality Industry (My contribution to this paper is 40%).
• Service scope and Customer Patronage in the Hospitality Industry in Nigeria (My contribution to this paper is 40%).
• Work status and Turnover Intention of Hotel Employees in Port Harcourt (My contribution to this paper is 60%).
• Organisational Commitment and Consumer Patronage in Nigerian Domestic Airline Industry (My contribution to this paper is 60%).
• Service innovation and Consumer Patronage in Nigerian Airline Industry Domestic Routes (My contribution to this paper is 60%).
• Airline Responsiveness and Air Passenger Patronage in Nigeria (My contribution to this paper is 60%).
• Firm Compassion and Air Traveller Patronage of Airlines in Nigerian Domestic Routes (My contribution to this paper is 60%).
• Effective Marketing Planning and Performance of Hospitality Industry (My contribution to this paper is 60%).
• Firm Commitment and Brand Preference in Nigerian Local Airline Industry (My contribution to this paper is 60%).
• Organisational Responsiveness and Consumer Patronage (My contribution to this paper is 60%).
• Service Quality Delivery and Customer Patronage of Telecommunication Firms in Port Harcourt (My contribution to this paper is 60%).
• Firm’s Structural Alignment and Strategy Implementation Effectiveness: Size and Age Imperative in Selected Manufacturing Companies in Port Harcourt (My contribution to this paper is 40%).
• Determinants of Consumer Bahavour in the Tourism Industry: Evidence from Rivers State (My contribution to this paper is 60%).
• Building Customers Loyalty for Hospitality Products in Rivers State (My contribution to this paper is 60%).

ABSTRACTS:

SERVICE INNOVATION AND CONSUMER PATRONAGE IN NIGERIAN DOMESTIC AIRLINE ROUTES

ANWURI, PATIENCE NWOKAEGO

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM

UNIVERSITY OF PORT-HARCOURT

AND

CHINEDU N. OGBUJI, Ph.D.

DEPARTMENT OF MARKETING,

FACULTY OF MANAGEMENT SCIENCES,

UNIVERSITY OF PORT- HARCOURT

Abstract

The aim of the paper was to determine the degree to which consumer patronage is influenced by service innovation of airlines operating in Nigerian domestic routes. To achieve this objective, we raised 2 research questions and formulated 4 hypotheses. The study adopted cross-sectional survey research design. To generate data for the study, a research questionnaire designed on 5-point scale was administered on four hundred (400) air travellers of two airlines in two geopolitical zones in Nigeria. The data generated from the instrument were descriptively and inferentially analyzed using the major statistical analysis tool, Spearman’s Rank Order Correlation. Our finding is that the degree of relationship between service innovatoin and consumer patronage is high. We conclude that dimensions of service innovation influence the measures of consumer patronage. Based on the above, we recommend among others that those airline firms whose aim is to enhance consumer patronage should ensure that their level of service innovation is sustained over time.

Key words:  Airlines, Consumer Patronage, Domestic Routes, Service Innovation, Nigeria

AIRLINE RESPONSIVENESS AND AIR PASSENGER PATRONAGE IN NIGERIA

ANWURI, PATIENCE NWOKAEGO

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM

UNIVERSITY OF PORT-HARCOURT

AND

ASIEGBU, IKECHUKWU F, Ph.D.

DEPARTMENT OF MARKETING,

FACULTY OF MANAGEMENT SCIENCES,

UNIVERSITY OF PORT- HARCOURT

Abstract

This empirical study aimed at determining the relationship between airline responsiveness and air passenger’s patronage of domestic airlines in Nigeria. Observably, there has been low fly with some of the airlines. Pooling on a General Systems Theory, we anticipated airline responsiveness to attract air passengers to patronise these airlines that fly locally in Nigeria. To achieve this objective, a cross sectional survey research design was adopted with questionnaire as the data collection instrument. The data collected were inferentially analysed. The formulated 4 hypotheses were tested using Spearman’s Rank Order Correlation statistical tool aided by Statistical Package for Social Sciences (SPSS) at 1% significant level. Our findings show that there is strong relationship between airline responsiveness and air passenger patronage of airlines plying local routes in Nigeria. This paper, therefore, concludes that dimensions of organisational responsiveness are related to the measures of consumer patronage. It recommends among others that domestic airlines in Nigeria that aim at improving air travellers’ patronage should ensure that their level of responsiveness to the needs of these air travellers is given priority and sustained over time.

Keywords: Air Passenger, Airline Responsiveness, Air Service Quality, Domestic Airlines, Local Routes, Nigeria, Patronage, Service Flexibility.

EFFECTIVE MARKETING PLANNING AND PERFORMANCE OF HOSPITALITY ESTABLISHMENTS IN PORT HARCOURT

ANWURI, PATIENCE NWOKAEGO

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM (HMT)

UNIVERSITY OF PORT HARCOURT

RIVERS STATE, NIGERIA.

Abstract

This study investigates how effective marketing planning impacts on the performance of the hospitality industry, using selected hotels in Port Harcourt as case studies. Noticeably, there has been aggressive competition in the hospitality industry these days. Pooling on Role Theory (RT), the researcher extrapolates that the adoption of effective marketing planning may increase the performance of hospitality industry in Port Harcourt, Rivers State. To achieve this objective, a cross sectional survey research design was used in data collection and this involved the use of questionnaire and interview. Five hypotheses were formulated and tested using Z-test, Pearson Product Moment Correlation Coefficient at 0.05 significant level and 95% confident level. The researcher distributed eighty copies of structured questionnaire to management and senior personnel of the hotels. Seventy copies of the questionnaire were returned representing 84.7% return rate. Data analysis was carried out using statistical methods and formulae. The study revealed that effective marketing planning enhanced the performance of hospitality establishments in Port Harcourt. On the basis of these findings, the researcher recommended among others, that those hotels that intend to increase performance should endeavour to adopt effective marketing planning.

Key words:          Effectiveness, Firm Performance, Flexibility, Hospitality Industry, and Marketing Planning.

FIRM COMPASSION AND PATRONAGE OF AIR TRAVELLER IN NIGERIAN LOCAL AIRLINE ROUTES

ANWURI, PATIENCE NWOKAEGO (Ph.D)

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM (HMT)

FACULTY OF MANAGEMENT SCIENCES

UNIVERSITY OF PORT HARCOURT

RIVERS STATE, NIGERIA.

Abstract

This research project empirically examined the extent to which firm’s compassion influences air traveller’s patronage of those airlines using Nigerian domestic itineraries. Noticeably, there has been low fly with some of the airlines in these local routes. Bring together the theories of compassion, one expects that when a service provider shows interpersonal relationship with a customer, this can end in increasing patronage of these airlines that fly locally in Nigeria. A cross sectional survey research design was adopted with questionnaire as an instrument used for data collection. Data collected for the study were inferentially and descriptively analyzed using Spearman Rank Order Correlation statistical tool with the help of Statistical Package for Social Sciences (SPSS) version 20.0 at 1% significant level.  Findings of this study showed that there is strong influence of firm’s compassion on air travellers’ patronage of airlines operating locally in Nigeria. The study, therefore, concludes that dimensions of compassions are related to the measures of consumer patronage. The study recommends amid others that those airlines, whose objective is to increase consumer patronage, should guarantee that the degree of compassion shown to air travellers is value-added and continued for a longer period of time.                                                                                                                                                                                                                            

Keywords: Compassion, Consumer, domestic itineraries, Patronage, Nigeria.

ORGANISATIONAL COMMITMENT AND CONSUMER PATRONAGE IN NIGERIAN DOMESTIC AIRLINE INDUSTRY

ANWURI, PATIENCE NWOKAEGO

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM

UNIVERSITY OF PORT-HARCOURT

AND

ASIEGBU, IKECHUKWU F, Ph.D.

DEPARTMENT OF MARKETING,

FACULTY OF MANAGEMENT SCIENCES,

UNIVERSITY OF PORT- HARCOURT

Abstract

The aim of this study was to empirically investigate the extent to which organizational commitment influences consumer patronage of airlines operating in domestic routes in Nigeria. It has been observed that there is a low patronage of some of these airlines. Drawing on Becker’s theory, we expected airline commitment to influence air travellers’ patronage of these domestic airlines. Quantitative data collected from four hundred air passengers were analysed using Spearman statistic, aided by Statistical Package for Social Sciences (SPSS). The analyses revealed that there is a strong positive relationship between organizational commitment and consumer patronage of domestic airlines in Nigeria. This study, therefore, concludes that dimensions of organizational commitment influence measures of consumer patronage. It recommends that airline firms whose objective is to improve consumer patronage should ensure that their level of commitment to customer value delivery is enhanced and sustained.

Key words:     Airline Industry, Consumer Patronage, Domestic Routes, Organizational Commitment, Repeat Purchase.

ORGANISATIONAL RESPONSIVENESS AND CONSUMER PATRONAGE IN NIGERIA

ANWURI, PATIENCE NWOKAEGO

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM

UNIVERSITY OF PORT-HARCOURT

Abstract

This study empirically carried out on the relationship between organisational responsiveness and consumer patronage of airlines going through Nigeria local routes. Observably, there has been low fly with some of the airlines. Pooling on a General Systems Theory, we anticipated airline responsiveness to attract air passengers to patronise these airlines that fly locally in Nigeria. To achieve this objective, a cross sectional survey research design was adopted with questionnaire as the data collection instrument. The data collected were inferentially analysed using Spearman Rank Order Correlation statistical tool aided by Statistical Package for Social Sciences (SPSS) version 20.0 at 1% significant level. Our findings showed that there is strong relationship between organistional responsiveness and consumer patronage in Nigerian airlines local routes. The present paper, therefore, concludes that dimensions of organisational responsiveness are related to the measures of consumer patronage. It recommends among others that those airlines whose objective is to improve consumer patronage should ensure that their level of responsiveness to the needs of customers is improved and sustained over time.                                                                                                                                                                                                                                                                         

Keywords: Consumer, Local routes, Organisational Responsiveness, Patronage, Nigeria.

SERVICESCAPE AND CUSTOMER PATRONAGE IN THE HOSPITALITY INDUSTRY IN RIVERS STATE

NWULU, C. STELLA

Department of Marketing

River State University of Science and Technology

Port Harcourt

And

ANWURI, PATIENCE N.

Department of Hospitality Management and Tourism

University of Port Harcourt

Nigeria

Abstract

This study investigated the relationship between servicecape and customer patronage in the hospitality industry. To achieve this objective, research question was raised, hypothesis was formulated, and a review of extant literature was made. The population of this study consisted of five, for and three star hotels in Rivers State of Nigeria, records available to the researcher from the Port-Harcourt Chambers of Commerce and the Business Director of intercontinental properties revealed a total of seventy-two (72) of such hotels; five (5) five star hotels and sixty-seven (67) four and five star hotels in Rivers State. In generating data for the study, a questionnaire designed in 5-point Likert scale and open-ended questions was administered on General Managers of the selected hotels. The data were analysed using mean index, and the stated hypothesis was statistically tested with the Pearson Product Moment Co-efficient of correlation. Our findings show that servicescape has a significant relationship with customer patronage of hospitality firm in Rivers State. Based on the above, it was recommended that hotel managers in Rivers State should develop visual appeals of their destinations by exhibiting decent exterior painting and manicures landscape that would capture the attention of prospective customers. This will enhance customer patronage.

Keywords: Customer, Hospitality Industry, Patronage, Servicescape,.

A COMPARATIVE STUDY OF MARKET-SHARE AND CUSTOMER LOYALTY STRATEGIES IN THE HOSPITALITY INDUSTRY

BY

CALICE  IMOLORE

AND

 ANWURI, PATIENCE N.

ABSTRACT

This study investigated the most effective between market-share and customer-loyalty in achieving profitability in the hotel industry in Nigeria. To achieve the set objectives, some hypothetical statement were advanced and a critical review of literature was made. A questionnaire was used to elicit information from the chief executives of the selected hotels in Port Harcourt. The findings revealed that both strategies are significantly effective, and it was therefore recommended that they should be complemented in a bid for profit maximization.

Key words:     Customer-Loyalty, Market-Share, Profit, Strategies, Hospitality Industry

WORK STATUS AND TURNOVER INTENTIONS OF HOTEL EMPLOYEES IN RIVERS STATE

BY

ANWURI, P. N.

AND

UBOEGBULEM, G.C.

DEPARTMENT OF HOSPITALITY MANAGEMENT AND TOURISM

UNIVERSITY OF PORT-HARCOURT

Abstract

This study examines empirically the relationship between work status and turnover intention of hotels in Rivers State of Nigeria. Survey data were collected from directors and managers of selected hotels. The data collected were analysed using Pearson Product Moment of Co-efficient of Correlation. With an r-value of .735, the study revealed that there is a positive and significant relationship between work status and turnover intention of hotels in Rivers State. The study concludes that there is a significant positive relationship between work status and turnover intention. Based on the above conclusion, we recommend that organisations should allow employees an opportunity to help in the design of their job through flexible hours and job tasks can help to increase their autonomy on the job and thus help to lower their turnover intention.

Keywords: Full-Time, Part-Time, Nigeria, Turnover Intention, Work Status.

FIRM’S STRUCTURAL ALIGNMENT AND STRATEGY IMPLEMENTATION EFFECTIVENESS: SIZE AND AGE IMPERATIVES IN SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT, NIGERIA

By

JOHN E. CHIKWE, Ph.D

Department of management

Faculty of Management Sciences

University of Port Harcourt, Nigeria

And

P.N. ANWURI, Ph.D

Department of Hospitality Management and Tourism

Faculty of Management Sciences

University of Port Harcourt, Nigeria

Abstract

The study empirically investigated the impact of firm’s structural alignment with size and age imperatives on strategy implementation (administration) effectiveness of manufacturing companies in Port Harcourt. Across-sectional survey research was adopted. Copies of structured questionnaire were distributed to 180 statistically selected top, middle and low level managers, occupying strategic positions/units in selected 10 quoted manufacturing companies in Nigerian Stock Exchange (NSE) operating in Port Harcourt, Nigeria. Multiple regression statistical tools was used with the aid of SPSS software to analyze the data generated from the research instruments, in order to determine the impact of predictor variables (Strategy Implementation Effectiveness). The study revealed that, firm’s structural alignment, size and age components of the predictor have high beta score and predict on the criterion, strategy implementation effectiveness. The study also revealed that manufacturing companies generally and those in Port Harcourt specifically should pay strategic attention to firm’s structural alignments in line with size and age imperatives in order to enhance  effective strategy implementation, organizational productivity and sustainability.

Keywords: Structural Alignment, Strategy Implementation, Effectiveness, Size, Age, Structure, Implementation, Productivity, Sustainability.