FULL NAMES:            Horsfall, Abiye Levi

DESIGNATION(S):     Lecturer I in Marketing

BRIEF PROFILE:

CONTACT DETAILS:

Phone:                           08037944768

E–mail:                          abiyehorsfall@yahoo.com

OFFICE BLOCK/ADDRESS: Department of Marketing, Faculty of   Management Sciences, University of Port Harcourt, P.M.B. 5323, Port Harcourt.

EDUCATIONAL/ACADEMIC QUALIFICATIONS WITH DATES:

1. STATE SCHOOL, ANGULAMA

FIRST SCHOOL LEAVING CERTIFICATE                                             1979

2. KINGS COLLEGE OF COMMERCE, BUGUMA

WEST AFRICAN SCHOOL CERTIFICATE                                             1986

3. RIVERS STATE SCHOOL OF BASIC STUDIES, P.H

GENERAL CERTIFICATE OF EDUCATION                                           1990

4. UNIVERSITY OF PORT HARCOURT, P.H

BACHELOR OF SCIENCE

(B.SC SECOND CLASS UPPER DIVISION),MARKETTING    1998

5. UNIVERSITY OF PORT HARCOURT, P.H

MASTER OF BUSINESS ADMISTRATION (MBA), MARKETING  2004

6. ABIA STATE UNIVERSITY, UTURU

MASTER OF SCIENCE (M.SC), MARKETING                           2009

7. ABIA STATE UNIVERSITY, UTURU

DOCTOR OF PHILOSOPHY (Ph.D),                                                         2009 –

MEMBERSHIP OF PROFESSIONAL BODIES

ASSOCIATE MEMBER NIGERIAN INSTITUTE OF MANAGEMENT (AMNIM)

ASSOCIATE MEMBER NATIONAL INSTITUTE OF MARKETING OF NIGERIA (ANIMN)

ASSOCIATE MEMBER INSTITUTE OF BUSINESS DEVELOPMENT (AIBD)

WORKING EXPERIENCE

SERVICE SUPERINTEDENT, NALEX ASSOCIATES

(INSURANCE BROKERS)                                                              1986-1991

CURRENT APPOINTMENT

LECTURER 1, DEPARTMENT OF MARKETING, UNIPORT. 2005-Till Date

PUBLICATIONS

Horsfall, A. L., Ozuru, H. N. and Kalu S. E. (2001): “Modern Marketing Applications: Lessons for Nigeria’s Democracy”, Government Management, Marketing Democracy Work in Nigeria, Sonite Publishers Ltd, Vol. 1, No. 1, pp. 81-92.

Horsfall, A. L., Ozuru H. N. and Kalu S. E. (2007): “Credit Card System and Marketing Challenges in Nigeria’s Emerging Economy”, Development Universal Consortia, Ikot Ekpene, Nigeria.

Amue, G.J., Horsfall, A. and Igwe, S.R. (2012): Behavioural-Based segmentation and marketing success. An empirical investigation of fast food industry,European Journal of Business and Management, vol.4, No.15, pp 56-65.

Amue, G.J.,  Igwe, S.R. and  Horsfall, A.L. (2013):After sales service: A strategy for Building Sustainable Competitive Advantage in Business Markets, Journal of Business & Value Creation, vol. 2, No. 1, pp 1-19.

Amue, G.J., Horsfall, A.L. and Nwiepe, N. (2013): Building profitable Relationship Through Customer Equity: A study into customer Life Time Value of commercial Banks in Nigeria, International Journal of Business and Behavioral Sciences, Vol.3, No. 7, pp 30-34.

Amue, G.J., Igwe, S.R. and Horsfall, A.L. (2014): Predicting New product’s Long Term Market Share and sales volume through pretest market forecasting model, Journal of business & value creation, Vol. 3, No. 1, pp34-45.

Amue, G.J.,  Igwe, S.R. and  Horsfall, A.L. (2014): ICT Entrepreneurship and Small Business Innovation: A mechanism for sustainability, European Journal of Business and Social Sciences, Vol. 3. No. 6, pp 103-112.

Amue, G.J. and  Horsfall, A.L. (2014):Investigating the Effect of Online User Generated  content on New product sales: A choice modeling Approach, Journal of Management Science, Vol.1, No. 1, Port Harcourt, Nigeria.

PAPERS PRESENTED IN CONFERENCE

International Conference on Entrepreneurship organised by the Faculty of Management Sciences, University of Port Harcourt on the 22-24^th November 2006 at the Port Harcourt International Airport Hotel, Omagwa, paper presented Titled: “Ethics and Entrepreneurship in Nigeria”.

Marketing Educators’ Conference organized by the National Institute of Marketing of Nigeria (NIMN) on the 18-19^th September, 2007 at the University of Nigeria Enugu campus, Enugu.

Marketing Educators’ Conference organized by the National Institute of Marketing of Nigeria (NIMN) on the 24-25^th September, 2008 at the University of Calabar, Calabar.

Amue, Gonewa, Igwe, Sunny R., Abiye Horsfall, (2014):  ICT Entrepreneurship and Small Business Innovation: A Mechanism For Sustainability. Conference attended at Sub-Sahara Africa and the Transformation Question, Nnamdi Azikiwe University, Awka Nigeria, 2014.

TEACHING EXPERIENCE

I have taught undergraduate course for a period of twelve years and the graduate courses for a period of two years. Within the said period, I have supervised and co-supervised over 100 undergraduate projects and over ten (ten) master dissertations. Courses taught at the undergraduate levels include; Brand management, marketing strategy principle of Marketing, consumer behavior, physical distribution management, Marketing Research, quantitative techniques in marketing, industrial marketing, purchasing and materials management, and the courses taught at the graduate levels include; international marketing, ICT, Marketing Strategy, fundamentals of marketing, marketing research.