Lecturer's Details

ASIEGBU, IKECHUKWU FRANCIS

READER (ASSOCIATE PROFESSOR)

marketing

Email: ikechukwu.asiegbu@uniport.edu.ng ,   ikasie@outlook.com

 

GSM: +2348037079668

Name: ASIEGBU, IKECHUKWU FRANCIS

Address: DEPARTMENT OF MARKETING, FACULTY OF MANAGEMENT SCIENCES, UNIVERSITY OF PORT HARCOURT, CHOBA, RIVERS STATE, NIGERIA.

Education: READER (ASSOCIATE PROFESSOR), MARKETING

Academic Appointments:

(a)     B.Sc.  Marketing, First Class, 1999, University of Port Harcourt.

(b)     MBA Marketing, 2004, University of Port Harcourt.

(c)      Ph.D. Marketing, 2009, Rivers State University of Science and Technology, Port Harcourt.

Other Appointments:

(a)     Member, National Institute of Marketing of Nigeria, 2010.

(b)     Member, Academy of Management Nigeria, 2011.

(c)      Senior Member, Academy of World Business, Marketing and Management     Development, 2014.

(d)     Certificate of Achievement: Fundraising fundamentals course, the Education Trust Fund Universities of Port Harcourt. June 4th-8th, 2007.

 

Recent Teaching: Degree Courses

S/N    Course code         Course Title

  1. MKT 379.1 Advertising and Sales Promotion, 2 Credit Hours.
  2. MKT 350.2        Marketing Environment, 2 Credit Hours.

iii.   MKT 373.2          Sales Management, 2 Credit Hours.

  1. MKT 396.2. Public Relations, 2 Credit Hours.

vi    MKT 701.1         Fundamentals of Marketing, 3 Credit Hours.

vii.  MKT 708.2          Research Methodology, 3 Credit Hours.

viii. MKT  805.1         Research Methodology, 3 Credit Hours.

  1. MKT 804.1          Marketing Communication, 3 Credit Hours.
  2. MKT 815.2          Marketing Logistics & Distribution Management
  3. MKT 806.1                    Marketing Management, 3 Credit Hours.

xii.   MKT 900.1                    Advanced Research Methods, 3 Credit Hours.

 

 

Honors, Awards and Fellowships:

  1. A. E. OKPAN’S PRICE FOR BEST GRADUATING STUDENT IN MARKETING, 1998/1999.
  2. DEAN’S PRICE FOR BEST GRADUATING STUDENT-FACULTY OF MANAGEMENT SCIENCES, 1998/1999.
  3. DEPARTMENT OF MARKETING PRICE FOR BEST SUBJECT STUDENT, 1999/1999.

d FACULTY OF MANAGEMENT SCIENCES UNIPORT @ 40 CERTIFICATE OF  RECOGNITION, 2015.

Publications

(A)    BOOKS

  1. ASIEGBU, IKECHUKWU F., Marketing Environment: Concepts, Dimensions and Strategies, Port Harcourt: Spine Systems, (Reprint 2013). ISBN: 978-077-698-2.

 

  1. ASIEGBU, IKECHUKWU F., Modern Sales Management: A Result-Oriented Approach, Port Harcourt: M & J Grand Orbit Communications Ltd, (Reprint 2012), ISBN: 978-32409-4.

 

(B)    Chapters in Book:

 

  1. Asiegbu, I. F., Amue, J. G. & Iruka, C. N. (2016), “Selling and Salesmanship”, Fundamentals of Entrepreneurship and Small Business Management, Module 9, Edited by Chima Onuoha and Solomon Egbe, February, Port Harcourt: University of Port Harcourt Press Limited, pp. 127-134.

 

  1. Ezirim, Aloy Chinedu, Okorie, Festus E., Udo, Melford I., Nwoka, Gladson N., Okon, G. B., Asiegbu, Ikechukwu F. &  Onyiriuka, M. A. (2006), “Advertising and Sales Promotion”, Marketing Communications, Port Harcourt: Davidstones Publishers Ltd., pp. 235-240.

 

 

(B) Articles:

 (i) Local Publications: 

 

  1. SYLVA EZEMA KALU and IKECHUKWU F. ASIEGBU (2003), “Brand Loyalty: How to Achieve and Keep it Among House Paint Consumers in the Eastern State”, Nigerian Business and Social Review, vol. 2, no. 1 (January), pp. 51-77.
  2. CHINEDU EZIRIM and IKECHUKWU ASIEGBU, (2005), “The Peculiarities, of the Nigerian Insurance Market and Corporate Quest for Strategic Competitiveness,” ABSU Journal of Management Science, vol. 1, no. 1, (September), pp. 232-250.
  3. ASIEGBU, IKECHUKWU F. (2006), “Pillars of Social Research and Framework for Brandism”, World Explorer, pp.54-79.
  4. IKECHUKWU ASIEGBU (2006), “Strategic Marketing and Micro-Macro Environment Challenges of Corporate Governance in Nigerian, Fast Food Restaurants”, Corporate Governance, pp. 100-117.

 

5.IKECHUKWU ASIEGBU (2006), “Corporate Governance & Identification of the 21st Century Consumer in Strategic Marketing”, Corporate Governance, pp. 118-128.

 

 

6.ASIEGBU, IKECHUKWU FRANCIS and OZURU, HENRY, (2006),”Competitive Strategy Imperatives in Corporate Governance: Monitoring and Response Options for Strategic Marketing”, Journal of Industrial Business and Economic Research (THE JIBER), vol. 10, no. 1, January – June, pp. 116-136.

 

  1. OFURUM, C. OBIYO and ASIEGBU, IKECHUKWU (2008), “Benefits of Multi-product Marketing in Nigeria’s Business Environment”, Journal of African Contemporary Research, pp. 131-139

 

  1. IKENNA, CHUKWU, AND IKECHUKWU F. ASIEGBU, (2009), “An Economic Analysis of Marketing of Agricultural Produce by Small Scale Farmers in Enugu State”, Journal of Marketing Research, vol. 1, no. 1, pp. 106-134.

 

  1. ASIEGBU, I. F., OZURU,’ H. N., AWAH, H.O. (2010). “Use of Sales Force: An Indispensable Strategic Marketing Option in the Industrial and Commercial Products Industries in Nigeria”, Sustainable Human Development Review, (March), vol. 2, no. 1, pp. 57-64.

 

10.ASIEGBU, IKECHUKWU F., UBANI, VINCENT OJ. NWIBERE, BARINEDUM, M., (2011), “Toward Optimizing Service System Performance and Minimizing Perceived Waiting Time: Using Queuing Models”, African Focus: An International Journal of Human and Sustainable Development, vol. 6, no. 1, (March), pp. 103-120.

 

11.OGBUJI, CHINEDU NNAEMEKA, ASIEGBU, IKECHUKWU F., IZOGO EMEKA ERNEST, (2011), “The Interface between Relationship Marketing and the Parento’s Principle” A Theoretical Review”, African Journal of Entrepreneurship”, vol. 3, no. 1, pp. 80-97.

 

12.ASIEGBU, IKECHUKWU F. CHUKWU, IKENNA, & UBANI, VINCENT OJ. (2011), “Making Impatient Customer Patient in Waiting for Service in Nigeria”, Haitan Research Journal on Development Studies (HRJDS), vol. 9, no. 2 (May), pp. 38-45.

 

  1. ASIEGBU, IKECHUKWU F. and OGBUJI, CHINEDU N. (2011), “The Nature and Scope of Marketing”, National Journal of Banking and Finance, vol. 2, no.1, (September), pp. 28-37, ISSN 2251 – 1318.

 

  1. IGWE, SUNNY R., AMUE, JOHN G. and ASIEGBU Ikechukwu F. (2012), “Nature and Determinants of Sustainable Costumer Patronage in GSM: The Nigerian Experience”, Journal of Business and Value Creation, vol. 1, no. 1, pp. 61-7, ISSN: 2315-8212.

 

  1. 15. ASIEGBU, IKECHUKWU, IROEGBU, IHEANACHO IKECHI, UBANI, VINCENT OJ. (2012), “Marketing Model Classification and Dimensions: A Review”, Journal of Business and Value Creation (JBVC), vol. 1, no. 1, pp. 75-86, ISSN: 2315-8212.

 

  1. ASIEGBU, I. F., Ikegwuru, M. & Igwe, P. (2014), “Strategic Marketing Channel Architecture and Market Share of Bread Bakers in Rivers State”, Journal of Business and Value Creation, vol. 3, no. 1, pp. 46-57, ISSN: 2315-8212.

 

17.ASIEGBU, IKECHUKWU F. & OLIOBI, CHIKA FRANCISCA, (2015), “Co-creation and marketing performance of commercial banks in Port Harcourt”, Rhema University Journal of Management and Social Sciences, Rhema University, Abia State, vol. 3, no. 1, December, pp. 221-231.

 

18.ASIEGBU, IKECHUKWU F., PH.D AND IROEGBU, IHEANACHO IKECHI (2015), “Web Link Optimization Strategy and Business Performance of Deposit Money Banks in Port Harcourt”, West African Journal of Business and Management Sciences, vol. 4, no. 3, December, pp. 99-111.

 

19.TULA, BINAEBI GLORIA, & ASIEGBU, IKECHUKWU FRANCIS (2015), “Customer Service Initiatives and Patronage of Commercial Airlines in Rivers State”, Nigeria, Ilorin Journal of Marketing, vol. 2, no. 1, pp. 1-16.

 

20.ATEKE, BROWN WALTER, ASIEGBU, IKECHUKWU FRANCIS &

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NWULU, CHINYERE STELLA (2015), “Customer Complaint Handling and Relationship Quality: Any Correlation?” Ilorin Journal of Marketing, vol. 2, no. 2, pp. 16-34.

 

21 IGWE, PEACE & ASIEGBU, IKECHUKWU FRANCIS, (2015), Customer Loyalty: Concept, Approaches and Relevance, Revisited, Hezekiah University Journal of Management and Social Sciences, vol. 3, no. 1, pp. 110- 119.

 

22.IGWE, PEACE & ASIEGBU, IKECHUKWU FRANCIS, (2015), “Service Environment and Customer Loyalty of Commercial Airline Operators in Nigeria”, Hezekiah University Journal of Management and Social Sciences, vol. 3, no.1, pp. 249-267.  

 

  1. OZURU, HENRY N. & ASIEGBU, IKECHUKWU F. (2015), “Electronic Payment System Design: A Moderator of Influence of Consumer Innovative Behavior on Electronic Banking Service Adoption Among Academic Staff of Nigerian Universities”, African Social and Educational Journal, Faculty of Business Administration, Imo State University, vol. 4, no. 3 (December), pp. 142-160.

 

24.IGWE, PEACE & ASIEGBU, IKECHUKWU FRANCIS, (2015), “Waiting Time Environment and Customer Satisfaction”, Development Studies Round Table: A Journal of Development, Department of Political and Administrative Studies, University of Port Harcourt. vol. 5, no. 2, pp. 131-143.

 

25.ATEKE, BROWN WALTER, ASIEGBU, IKECHUKWU FRANCIS AND AKEKUE-ALEX, NENNAATON, (2016), “Value customization and relationship commitment of business-to-Business customers”, African Social and Educational Journal, Faculty of Business Administration Imo State University, Nigeria, vol. 5, no.1, March, pp. 178-197.

 

26.ASIEGBU, IKECHUKWU F. AND  OGBUJI, CHINEDU N. (2016),  “Corporate Vertical Marketing Systems and Downstream Petroleum Marketing Effectiveness of NNPC in Rivers State”, African Social and Educational Journal, Faculty of Business Administration Imo State University, Nigeria, vol. 5, no. 1, March, pp. 252-262.

 

(ii)      INTERNATIONAL PUBLICATIONS:

 

  1. ASIEGBU, IKECHUKWU F. SUNNY RUKANI, KENNETH ADIELE, (2010), “Entrepreneurial Marketing and Economic Development in Nigeria. The Way Forward”, Oxmosaic Journal of Contemporary Marketing, (March), vol. 1, no.1, pp. 48-79. ISSN 2043-8720.

 

  1. IKECHUKWU F. ASIEGBU and KENNETH C. ADIELE, (2010), “Sales Force Competence Analysis and Marketing Performance: A Study of Industrial and Domestic Organizations in Nigeria”, Oxmosaic Journal of Management Sciences, (March), vol.1, no. 1, pp.129-164, ISSN 2043-8680.

 

3 HART O. AWA, CHRISTEN A. NWUCHE, and IKECHUKWU F. ASIEGBU (2010), “Innovation Adoption Theories: A Meta-Comparative Analysis of Their Explanatory Predictive Capability in Information Technology (IT) Use Behavior by SMEs”, Oxmosaic Journal of Business Strategy, March, vol. 1, no. 1, pp. 48-96, ISSN 2043-8664.

 

  1. AWA, H. O., ASIEGBU, I. F., IGWE, S. R. and EZE, S. C. (2011), “Collaborative Experience of Value Chain Architecture: A Systematic Paradigm to Building Customer Loyalty”, Global Journal of Management and Business Research, USA (March, vol. 11, no. 3, pp. 69-80. ISSN: 0975-5853.

 

5 ASIEGBU, IKECHUKWU, AWAH, OKORIE; AKPOTU, CHRISTOPHER, and OGBONNA, U. BENSON (2011), “Sales Competence Development and Marketing Performance of Industrial and Domestic Products Firms in Nigeria”, Far East Journal of Psychology and Business, vol. 2, no. 3, (March), pp. 43-61, www.fareastjournals.com

 

  1. UKOHA, OJIABO, AWA, NWUCHE, CHRISTEN A., and ASIEGBU, F. IKECHUKWU, (2011), “Analysis of Explanatory and Predictive Architectures and the Relevance in Explaining the Adoption of IT in SMES”, Interdisciplinary Journal of Information, Knowledge, and Management, vol. 6, pp. 217-230, www.ijikm.org.

 

  1. ASIEGBU, IKECHUKWU F, AMAH, EDWINAH, and ODILI, MONDAY E. (2012), “Use-of-Dashboard: A Vital Moderator of Sales Force Competence Management and Marketing Performance Relationship”, Information and knowledge Management Journal, vol. 2, no. 5, pp. 30-39, www.IKM.iiste.org, ISSN 2224-5758 (paper), ISSN 2224-296x (Online).

 

  1. ASIEGBU, IKECHUKWU F., AND CHRISTOPHER AKPOTU, (2012), “Sales Force Competence Evaluation and Marketing Performance of Industrial and Domestic Products Firms in Nigeria”, International Journal of Innovative Research Development, vol. 1, no. 3, pp.169–191, www.ijird.com, ISSN 2228-0211.

 

  1. ASIEGBU, IKECHUKWU F., AMUE, GONEWA JOHN, and ODILI MONDAY E. (2012), “Customer Value Initiatives: Of What Specific Benefit to Deposit Banks in Nigeria”, International Journal of Exclusive Management Research (IJEMR), vol. 2, no. 6, pp. 44- 54. www.ijemr.org, ISSN 2249-8672 (Print), ISSN 2249-2585 (Online).

 

  1. ASIEGBU, IKECHUKWU F., NWIBERE, BARINEDUM M, AND UBANI, VINCENT OJ. (2012), “Ensuring Seamless Improvement in Marketing Performance through Sales Force Competence Management”, International Journal of Exclusive Management Research (IJEMR), (August), vol. 2, no. 8, pp. 10-21, Online – ISSN 2249–2585, Print – ISSN 2249-8672.

 

  1. ASIEGBU, IKECHUKWU F. AND POWEI, DAUBRY M. (2012), “Sales Force Competence: Its Nature, Need, and Dimensions in Selling Contexts for Sustainable Economic Development”, Journal of Economics and Sustainable Development (JESD), vol. 3, no. 9, pp. 120-128, JESD@iiste.org, ISSN 2222 – 1700 (Paper), ISSN 2222 – 2855 (Online).

 

  1. ASIEGBU, IKECHUKWU F, OGBUJI, CHINEDU N., and UBANI VINCENT OJ. (2012), “Sales Force Competence Management: Its Relevance and Framework”, European Journal of Business Management, vol. 4, no. 9, pp. 129-139, www.EJBM.iiste.org, ISSN 2222-1905 (Paper), ISSN 2222-2839 (Online).

 

  1. ASIEGBU, IKECHUKWU F., IGWE, SUNNY R. AND IRUKA, CHIJINDU H. (2012), “Antecedents of Intention-to-use a Particular Mobile Service Among South- South University Lecturers in Nigeria”, International Journal of Business and Social Science, www.ijbssnet.com, vol. 3, no.19, (October), pp. 272–282, ISSN 2219 – 1733 (Print), 2219 – 6021 (Online).

 

  1. ASIEGBU, IKECHUKWU F. AND POWEI, DAUBRY, M. (2012), “Are Consumer Goods Manufacturers and Retailers Favored by the Same Inventory Policy? The Case of Port Harcourt”, International Journal of Business, Humanities and Technology, www.ijbhtnet.com vol. 2, no. 6, (October), pp. 68-73, ISSN 2162 – 1357 (Print) , ISSN 2162 – 1381 (Online).

 

  1. ASIEGBU, IKECHUKWU F., POWEI, DAUBRY M, AND IRUKA CHIJINDU H., (2012), “Consumer Attitude: Some Reflections on Its Concept, Trilogy, Relationship with Consumer Behavior and Marketing Implications”, European Journal of Business and Management,EJBM@iiste.org, vol. 4, no.13, pp. 38-50, ISSN 2222 – 1905 (Paper), ISSN 2222 – 2839 (Online).

 

  1. ASIEGBU, IKECHUKWU F., IGWE, PEACE, AND AKEKUE- ALEX, NENAATON, (2012), “Physical Evidence and Marketing Performance of Commercial Airlines in Nigeria”, American International Journal of Contemporary Research, www.aijcrnet.com, vol. 2, no. 12, December. pp. 136-149.

 

  1. OZURU, H. N., IGWE, S. R. & ASIEGBU I. F. (2013), “The Role of Attitudes and Behavior Consistency in Nigerian Consumer Behavior”, Reiko International Journal Social and Economic Research, vol.5, no. 2, February, pp.32-39.

 

  1.   AKPOTU, CHRISTOPER, IKECHUKWU, F. ASIEGBU, and AMADI JASMINE, (2013). “Organizational Social Asset and Firm Competitiveness in the Nigerian Telecommunication Sector, American International Journal of Contemporary Research, vol. 3, no. 7; July, pp.88-98.

 

  1. FESTUS A. NMEGBU, AND IKECHUKWU F. ASIEGBU, (2014), “The Imperative of Interactive Service Marketing Strategy on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry”, International Journal of Marketing Studies, vol. 6, no. 2, pp.72-82.

 

  1. NWULU, CHINYERE STELLA, AND ASIEGBU, IKECHUKWU F. (2015), “Advancement Inclination Behaviors and University Academic Staff Patronage of Deposit Money Banks in Port Harcourt”, International Journal of Research in Business Studies and Management, vol. 2, no. 6, June, pp. 94-104.

 

  1. ASIEGBU, IKECHUKWU F. AND OGBUJI, CHINEDU N. (2015), “Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context”, Journal of Marketing and Consumer Research, vol. 13, pp. 39-49.

 

  1.   NWULU, CHINYERE STELLA AND ASIEGBU, IKECHUKWU F. (2016), “Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State”, Journal of Marketing and Consumer Research, www.iiste.org, ISSN 2422-8451, vol. 16, pp. 83-96.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

S/NO AUTHOR/

YEAR

 TITLE

(A) TEXT BOOK PUBLICATIONS

 

  

ABSTRACT
1. ASIEGBU, I.F. (2012), Modern sales Management: A Result-Oriented Approach, Port Harcourt: M & J Grand Orbit Communications Ltd. Second Edition. This book notes that selling and sales management practices have witnessed some tremendous changes in the recent time, which need to be captured by both students and marketing practitioners for increased knowledge and optimal performance in this regard. The focus of this book, is therefore to portray this modern developments in some details in order to enable interested readers enhance and update their knowledge in the subject matter. It is a ten-chapter book which the author believes could help marketing students and practitioners have an adequate knowledge of modern selling and sales management practices for optimal results
2. ASIEGBU, I.F. (2009), Marketing Environment: Concepts, Dimensions and Strategies, Port Harcourt: Spine Systems This book recognizes that the marketing environment in Nigeria is becoming increasingly unstable, complex, and uncertain. However, an organization cannot strategically respond appropriately to the pressures within and outside its system, if it fails to have a full grasp of the concepts, dimensions, and trends in its marketing environment. This fact gives impetus to this book. The book aims at providing vivid explanations of forces and trends operative in the Nigeria marketing environment. It sheds light on how to identify them and respond to their changes with prompt and precise marketing strategies. The book is divided into ten chapters, with the aim of helping students and business practitioners have a better understanding of the concepts and strategies for coping with the ever dynamic competitive marketing environment.

 
    (B)    Chapters in Book:
1. Asiegbu, I.F., Amue, J. G. & Iruka, C. N. (2016), “Selling and Salesmanship”, in Fundamentals of Entrepreneurship and Small Business Management, Module 9, Edited by Chima Onuoha and Solomon Egbe, University of Port Harcourt Press Limited, pp.127-134.

 

 Year by year a lot of young men and women graduate from different Nigeria tertiary institutions looking for gainful employment opportunities which is limited. However, if these graduates are taught how to take the bull by the horn by being enterprising themselves, they can acquire the necessary skills that would enable them become successful small businesses owners and employers of labor. This book is precisely aimed at preparing graduates to achieve this objective. It is expected that this book can enhance youth empowerment and economic growth.
2. Ezirim, Aloy Chinedu,

I., Nwoka, Gladson N., Asiegbu, Ikechukwu F. et al. (2006),

 “Advertising and Sales Promotion”, in Marketing Communications, Port Harcourt: Davidstones Publishers Ltd., pp.235-240. This is a multi-authored text that introduces some important aspects of marketing communications such as advertising, sales promotion, personal selling, publicity, and word of mouth. It is a 19-chapter book portraying the ways the authors view the subject matter, as a means of introducing different some important dimensions and aspects of marketing communications to students and  businesses.

 

S/NO AUTHOR/

YEAR

 TITLE

(C-1) LOCAL PUBLICATIONS

ABSTRACT
1. KALU, S.E. and ASIEGBU I.F (2003), Brand Loyalty: How to Achieve and Keep it among House Paint Consumers in The Eastern States of Nigeria”, Nigerian Business and Social Review, vol. 2, no. 1, p. 1-17.

 

 The study intended to establish the level of brand loyalty and how to achieve and keep it among regular consumers of house paints in the Eastern States of Nigeria. Data were collected from 220 regular consumers were analyzed use Kendall coefficient of concordance, it was found that only 8.18% were brand-loyal, while others were switchers, shifters, store-loyal, or price-sensitive. It was concluded that majority of the brands did not have distinctive features, consumers regard them as being similar in value. It was recommended that improvements on product features, advertising, sales promotion, distribution channel, and after sales services would help achieve a more recognizable customer value and sustainable brand-loyalty among the house paint consumers.

 
2. EZIRIM, B.C., and ASIEGBU I. F. (2005), “The Peculiarities of the Nigerian Insurance Market and Corporate Quest for Competitiveness”, ABSU Journal of Management Sciences, vol. 1, no. 1 p 232-250 The paper was an attempt at identifying some critical peculiarities of the insurance market in Nigeria and the managerial actions implicated in an insurance company’s quest to retain relevant, viable, and competitive positions notwithstanding the bottlenecks that exist in the marketing environment. The key strategies identified for accomplishing these are differentiation, innovation, growth strategies, and alliance structures.

 
3. ASIEGBU, I.F. (2006), “Pillars of Social Research and Framework for Brandism”, World Explorer, vol. 1, no. 1, p. 54-117 This study critically examined the philosophy A. of social science, the theories on which social science was founded and how they manifest in the two opposing epistemological standpoints, referred to as Positivism and Anti-positivism. It went on to identify in some detail the important elements that form the pillars of modem social and management research process. The work is, therefore, rife with contributions of the founding fathers of social science as well as definitions and explanations of the concepts and terminologies that shape ideographic and nomothetic investigations of social phenomena.

 
19
4. ASIEGBU I.F., (2006) “Strategic Marketing and Macro – Environmental Challenges of Corporate Governance in Nigeria Fast Food Restaurants”, Corporate Governance, vol. 1. no. 1, pp. 100-117.

 

 The study examined the peculiarities of strategic marketing and corporate governance in responding to challenges facing fast food restaurants in Nigeria with Port Harcourt as a test case. Using Kendall’s coefficient of concordance, the study found economic factors as most significantly impacting in this regard. The study suggested a corporate governance framework that encompasses innovation, marketing perspectives, environmental scanning, scenario building, and Delphi techniques, and SWOT analysis, for better understanding and coping with the various scenarios that portend threats and opportunities in the marketing environment.
5. ASIEGBU I.F., (2006), “Corporate Governance and Identification of the 21st Century Customer in Strategic Marketing”, Corporate Governance, vol. 1, no. 1, pp. 118-128 The paper recognizes that the 21st century consumer has become increasingly more educated, complex, and fickle in his/her buying decisions. Essentially, for marketers to be effective in identifying this consumer and understanding his/her role in the buying process, and what makes people buy. The paper advocates that with enhanced knowledge of the consumer, marketers would be effectively teleological in their marketing programmes and thus, achieve superior performance in an atmosphere of sound corporate governance.

 
6. ASIEGBU IKECHUKWU FRANCIS and OZURU HENRY, (2006). Competitive Strategy Imperatives in Corporate Governance: Monitoring and Response Options for Strategic Marketing,” Journal of Industrial Business and Economic Research (THE JIBER), vol. 10, Number 1, January – June, pp.116-136.

 

 A business environment is characteristically complex, turbulent and uncertain constantly providing opportunities and posing threats to companies operating in it. This paper-views competition as one of the most critical external factors that seriously threaten an organization existence and success. It shapes the way these organizations create value for their target customers. It is crucial, therefore, for a company to understand its competitors in order to design a successful strategy. In the opinion of the paper, knowledge of the strengths, weaknesses, objectives, and strategies of competitors enables the company to respond effectively to changes occasioned by competitive forces. A number of strategy alternatives are hereby recommended for strategic marketing success, and indeed for effective corporate governance. These are overall cost leadership strategies, product differentiation and focus strategies, time-based competition strategies, market position strategies, growth strategies and integration strategies. This paper contends that these strategies have the capacity to enable a firm make better use of its resource, create value and sustain an advantage over the competition.
7. ASIEGBU I. F., (2006), OFURUM, C.O. and ASIEGBU I.F, (2008) “Benefits of Multi-Product Marketing in Nigeria’s Business Environment”, Journal of African Contemporary Research, vol. 1. no. 3, pp. 131-139. This paper examines the concept of multiple products, opportunities that necessitate the addition of more product items or lines, the concept of profit and typical example of the relationship between multiple. It argues that multiple products strategies provide a company with more profits, and thus, help a firm sustain its survival in the market more than a company with a single product.
 

 

 

 

  
8. IKENNA CHUKWU, and ASIEGBU I. F., (2009) “An Economic Analysis of marketing of Agricultural Produce by Small Scale Farmers in Enugu State”, Journal of Marketing Research, vol. 3, no. 1, pp. 106-134.

 

 The purpose of the study was to analyze costs and profitability of agricultural produce marketing in Enugu State. Data collected from farmers in Enugu State were analyzed using descriptive statistics. It was found that farming enterprise was male-dominated and that the age bracket of these farmers was 41-50 years. The study also revealed that majority of the farmers sell their farm produce in rural market places and perform less marketing functions. It is therefore, the opinion of this paper that for agricultural produce marketing to thrive profitably, government has to provide market infrastructure, agricultural produce information unit, and linkage to marketing outlets.

 

 
9. ASIEGBU I.F., OZURU, H.N., AWAH, H.O. (2010) Use of Salesforce: An Indispensable Strategic Marketing Option In The Industrial And Commercial Products Industries in Nigeria, Sustainable Human development Review March, vol. 2, no. 1, pp. 57-64.

 

 The paper presents the use of sales force as a veritable means of achieving sustainable trust and commitment in the new millennium business environment in Nigeria, it identifies the role of sales force in modern marketing and situations in which its use is not compromised, but rather paramount.

 
10 ASIEGBU, I.F., UBANI VINCENT OJ. and NWIBERE BARINEDUM M. (2011),

 

 “Toward optimizing service system performance and minimizing perceived wanting Time: Using queuing models”, African Focus: An International Journal of Human and Sustainable Development, vol. 6, no. 1, (March), pp. 103-120. This paper notes that customers react sharply to and have disaster for queens to receive services. It suggests that these can be ameliorated through the application of customer waiting line models. The paper used data collected from a branch of First Bank Plc to demonstrate how optimal customer service rate, customer care, and profitable customer satisfaction can be achieved using waiting line models.

 
11 OGBUJI CHINEDU NNAEMEKA, ASIEGBU I. F. and IZOGO EMEKA ERNEST, (2011), “The Interface between Relationship Marketing and the Pareto’s Principle: A Theoretical review”, African Journal of Entrepreneurship, vol. 3, no. 1 (April), pp. 80-97

 

 This paper argues that there is a strong intersection between the Pareto Principle and the relationship marketing theory. It identified ways of applying the relationship “Vital few and trivial many”, in modern day business operations.

 
12 ASIEGBU, I.F., CHUKWU IKENNA, UBANI VINCENT OJ. (2011), “Marketing Impatient Customers patient in waiting for services in Nigeria, South American Focus: Haitian Research Journal on Development Studies”, vol. 9, no. 2, (May), pp. 38-45. Queues in service industry are increasingly becoming indispensable. Both quantitative and qualitative models have been proffering solutions to waiting line problems. This paper has some interest in human perspective on waiting lines. It shades some light on patient, and impatient arrivals, as well as waiting lines and perceived waiting lines. The paper further identifies some critical cognitive factors that underlie perceived waiting time. Finally it offers a number of qualitative measures that can be used to ameliorate perceived waiting time problems and, make impatient customers patient in waiting for services. These are arrival control, value prioritization, differentiation, monitoring system performance, distractions and environmental scents.

 
13 ASIEGBU, IKECHUKWU F. and OGBUJI, CHINEDU N., (2011) The Nature and Scope of Marketing, National journal of banking and finance. vol. 2, no. 1, September, ISSN: 2251-1318. This paper attempts to define the essence of marketing: the establishment of mutually satisfying exchange relationships. The modem marketing concept-appears to have undergone at least three major phases of evolution -the emergence of the mass market, the articulation of the modern marketing concept and the transition from an emphasis upon the transaction to the relationship. The paper addresses the issue of exchange and economic growth, the rediscovery of marketing, the marketing management school, the European perspective, and what exactly marketing is. The paper concludes with a review of specific definitions of marketing to document how these have changed over time and to speculate as to the possible nature and direction of future change.

 
14 IGWE, SUNNY R., AMUE, JOHN G, ASIEGBU, IKECHUKWU F. (2012)

 

 Nature and Determinants of Sustainable Customer Patronage in GSM: The Nigerian Experience. Journal of Business and Value Creation (JBVC) ISSN: 2315-8212, vol. 1, no. 1, pp. 61–74. The ever yearning quest to develop model to address sustainable customer patronage in GSM informed the study. The evoked from the ‘holistic model’ based on the theoretical and focus group findings revealed that GSM operators striving for sustainable customer patronage should focus primarily on satisfaction. The primary determinants of GSM customer patronage are customer perception on service quality, customer value, social affinity, brand image/reputation, customer service, and switching costs and  Demographics-income age,. The moderating effects of satisfaction are contingent, necessary and sufficient upon the level of these   antecedents constructs. Therefore, the implications center on sustainable customer patronage is a function of firms delivering above -average customer expectation, values of these constructs, satisfaction and government’s enabling policy framework and its propositions.
15 ASIEGBU, IKECHUKWU F., IROEGBU, IHEANACHO IKECHI ,  UBANI, VINCENT OJ. (2012)

 

 

 Marketing Model Classifications and Dimensions: A Review. Journal of Business and Value Creation, (JBVC) ISSN: 2315-8212, vol.1, no. 1, pp. 75-86. This paper recognizes the importance of using models in achieving effective marketing decision-making. It gives some insight into the concept of model, classification of models with respect to degree of explicitness, and the various dimensions of marketing models. In terms of explicitness, this paper views marketing models to have four classes, namely, implicit models, verbal models, formalized models, and numerically specified models. Further it identifies five dimensions of marketing models. These include intended use, level of demand, amount of behavioral detail, time-series versus causal models, and single product versus multi-product models. The authors view these as important to academics, practitioners, and students who have the quest for understanding, developing, or using models of marketing phenomenon.

 
16 ASIEGBU, I. F., IKEGWURU, M. & IGWE P. (2014)

 

 

 “Strategic Marketing Channel Architecture and Market Share of Bread Bakers in Rivers State”, Journal of Business and Value Creation, vol. 3, no. 1, pp. 46-57, ISSN: 2315-8212 This study surveyed the effect of strategic marketing channel architecture on market share in the bread baking industry in Rivers State. A total of 198 copies of questionnaire were used to collect primary data from top management of 33 bakery firms whose authentic list was obtained from the business unit of the Commercial Department of the Rivers State Ministry of Commerce and Industry in Port Harcourt, at the time of the survey Analyzing the data using Regression and Pearson’s statistics, the interaction between the elements of strategic marketing channel architecture and market share of these baking firms was found to be statistically significant. Therefore, these bakers are advised to be more strategic in providing the service output demands of their customers so as to have a leap in their market shares. We suggest that an effective way to achieve this is by having a strategically structured marketing channel on ground.

 
17 ASIEGBU, IKECHUKWU F. & OLIOBI, CHIKA FRANCISCA, (2015) Co-creation and marketing performance of commercial banks in Port Harcourt. Rhema University Journal of Management and Social Sciences, Rhema University, Abia State, vol. 3, no. 1, December, pp. 221-231. This study was focused on empirically determining the extent to which co-creation strategy influences marketing performance of commercial banks in Port Harcourt. Drawing on assimilation theory, the paper is of the opinion that these banks can improve their marketing performance if they continually co-opt their major customers by seeking their input in creating value for them. Primary data were collected, using structured questionnaire from 120 senior managers representing 21 commercial banks operating in Port Harcourt, and were analyzed with Spearman’s r statistic, using SPSS version 20.0. The study reverts that co-creation strategy was critical at P < 0.001 (two-tailed) in determines the outcome of marketing performance. Specifically, co-creation has a strong statistical interaction with sales volume and profitability. In conclusion, this paper recommends that any commercial bank in Port Harcourt that aims at beefing up its marketing performance should recognize its valued customers and co-create their offerings with them.
18 ASIEGBU IKECHUKWU F., AND IROEGBU, IHEANACHO IKECHI (2015), Web Link Optimization Strategy and Business Performance of Deposit Money Banks in Port Harcourt, West African Journal of Business and Management Sciences, vol. 4, no. 3, December, pp. 99-111.

 

 The aim of this study is to ascertain the extent of relationship between Web Link Optimization Strategy and Business Performance of Deposit Money Banks in Port Harcourt. This study adopted causal research, involving survey design, and used structured questionnaire to collect data from one hundred (100) top management staff of Deposit Money Banks in Port Harcourt. Spearman’s r order statistical tool was used in the analyses. The study unveiled that Web Link strategy moderately influences business performance. The paper, therefore, suggests that deposit money banks should maintain minimal budget on Web Link Optimization Strategy, as it does not, on its own, take these banks to the bottom line.
19 TULA, BINAEBI GLORIA, & ASIEGBU, IKECHUKWU FRANCIS (2015) Customer Service Initiatives and Patronage of Commercial Airlines In Rivers State, Nigeria, Ilorin Journal of Marketing, vol. 2, no 1 , pp. 1-16.

 

 The aim of this study was to investigate the extent to which customer service initiatives of commercial airlines correlate with their customer patronage levels in Rivers State, Nigeria. The study adopted survey design in which a total of one hundred and forty eight (148) copies of questionnaire were distributed to managers of these airlines, eliciting primary data. The Spearman’s r statistic, as obtained in SPSS Version 20.0, was used for the data analysis. The findings revealed that there exists a strong positive relationship between Customer service initiative elements and Customer Patronage of Commercial Airlines in Port Harcourt. This implies that the level of emphasis these Airlines give to customer service initiatives determines the amount of patronage they receive from their customers. Therefore, this paper recommends that for continuous improvement in customer patronage, commercial airlines operating in Port Harcourt should adopt more robust customer service initiatives.
20 ATEKE, BROWN WALTER, ASIEGBU, IKECHUKWU FRANCIS & NWULU, CHINYERE STELLA (2015)

 

 

 Customer Complaint Handling and Relationship Quality: Any Correlation? Ilorin Journal of Marketing, vol. 2, no. 2, pp. 16-32.

 

 Hard as firms try to render hitch free service to customers, service failures still do occur, which triggers complaint behaviors; and the expertise with which such complaints are handled determines the health of a firm’s relationship with its customers. This study sought to determine the connection between customer complaint management and relationship quality. The study used customer satisfaction, trust, commitment and conflict resolution as metrics of relationship quality. Adopting a descriptive research design, the study utilized questionnaire as instrument of primary data collection. Data collected and used for the study was drawn from one thousand and twenty (1,020) respondents drawn from twenty (20) money deposit banks in Port Harcourt. The test statistic used in the study was the Spearman’s Rank Order Correlation (rho), relying on SPSS version 20.0.The findings are that complaint handling has positive and statistically significant correlation with conflict resolution, customer satisfaction and trust, while the relationship between complaint handling and commitment is found to be positive but weak. The study concluded that complaint handling drives relationship quality through conflict resolution, customer satisfaction and trust, and recommend that firms which crave quality relationship with their customers must design appropriate complaint handling schemes that do not only effectively address customer complaints when they arise, but also ensures conflict resolution, customer satisfaction and build trust. The study also recommends that firms must train their customer service personnel to be creative, constructive and profession.

 

 

 
21 IGWE, PEACE & ASIEGBU, IKECHUKWU FRANCIS, (2015) Customer Loyalty: Concept, Approaches and Relevance, Revisited, Hezekiah University Journal of Management and Social Sciences, vol.  3, no. 1, pp.110-119.

 

 No doubt, every organization strives to have, grow and retain loyal customers in its competitive business environment. The cost of making a non-customer switch and become customer is much higher than the cost of retaining an existing customer. A firm’s customers have to be satisfied and happy with their relationship for them to remain loyal. Customer loyalty, is thus, one of the objectives of profit organizations the world over. This paper is a review that tries to capture the concept of customer loyalty, its approaches and relevance as well. It is aimed at making businesses re-evaluate their understanding of customer loyalty and appreciate the indispensable need for achieving it in both domestic and global businesses.

 
22 IGWE, PEACE & ASIEGBU, IKECHUKWU FRANCIS, (2015) Service Environment and Customer Loyalty of Commercial Airline Operators In Nigeria, Hezekiah University Journal of Management and Social Sciences, vol. 3, no. 1, pp. 249-267.   The aim of this study is to determine the extent of relationship between service environment and customer loyalty of commercial airline operators in Nigeria. Drawing on resource-based theory we are of the opinion that a good service environment can be a strategic resource for competitive advantage, especially when it enables a service firm achieve customer loyalty. We adopted the cross-sectional survey in a non-contrived setting. Primary data were collected with one hundred and forty copies of questionnaire administered to air passengers of 29 commercial airlines in Nigeria. Spearman Rank Order Correlation was adopted to establish the extent of relationship between the variables. We found that Service environment positively influences customer loyalty, and elements of service environment, such as physical attractiveness, human interactions and service innovativeness positively influence customer loyalty indicators, such as, customer satisfaction and customer perception of quality. We recommend that the airline operators in Port Harcourt should adopt service environment that emphasizes physical attractiveness, human interaction and service innovativeness to enable them win and retain customer loyalty.

 
23 OZURU, HENRY N. & ASIEGBU, IKECHUKWU F. (2015) Electronic Payment System Design: A Moderator of Influence of Consumer Innovative Behavior on Electronic Banking Service Adoption Among Academic Staff of Nigerian Universities, African Social and Educational Journal, Faculty of Business Administration, Imo State University, vol. 4, no. 3 December, pp. 142-160.

 

 This paper, investigates the moderating influence of electronic payment system, design on the relationship between consumer innovative behavior and electronic banking service adoption among academic staff of Nigerian Universities. Consumer innovative behavior has been found to affect electronic banking service adoption. The paper argues that the level of influence consumer innovative behavior has on electronic banking service adoption is moderated by the symbolic values the consumers see in the electronic payment system design, such as electronic payment security, operational privacy and payment system reliability. A sample size of 354 academic staff from five Nigerian Universities, representing the five geo­political zones in the country, provided the primary data for the study. Partial correlation was used to establish that electronic payment system design moderates the relationship between consumer innovative behavior and electronic banking service adoption. This paper recommends that making electronic banking service adoption appreciate, among academic staff of Nigerian Universities, requires designing the systems to provide customers with payment security and operational privacy, and above all be reliable.
24 IGWE, PEACE & ASIEGBU, IKECHUKWU FRANCIS, (2015) Waiting Time Environment and Customer Satisfaction, Development Round Table: A Journal of Development, Department of Political and Administrative Studies, University of Port Harcourt. vol. 5, no. 2, pp. 131-143.

 

 Time is a scarce resource, and needs to be properly managed. If time is money, the situation that consumers perceive as a waste of time should then be seen as losses. Organizations, therefore, need to forestall these losses by providing business settings that prevent or minimize it in order to win customers’ continued patronage. This paper appreciates the import of waiting time environment on customer purchase decision. The aim of this paper is to examine the existing literature view on the relationship between waiting time environment and customer satisfaction.
25. ATEKE,BROWN WALTER ASIEGBU, IKECHUKWU FRANCIS     AND  AKEKUE-ALEX, NENNAATON, (2016)

 

 

 Value customization and relationship commitment of business-to-Business customers, African Social and Educational Journal, Faculty of Business Administration Imo State University, Nigeria, vol. 5, no. 1, March, pp. 178-197.

 

 It is avowed that the paradigm shift of marketing from mass transactions to individualized relationships offer better benefits to firms and their customers. This is in view of the conviction that continual scouting of new customers or suppliers takes a toll on firms and customers alike. The current study therefore investigates the relationship between value customization and relationship commitment of Business-to-Business buyers, using customers’ expectation, repeat purchase, customers’ trust, and customers’ cooperation as metrics of relationship commitment. The study adopted an explanatory research design, and utilized a structured questionnaire to collect primary data from seventy six (76) executives consisting of purchasing, marketing and sales managers, representing twenty four (24) Business-to-Business customers in Port Harcourt. The Pearson Product Moment Correlation (PPMC) was used as the test statistic relying on SPSS version 20.0. The study found that value customization has positive and statistically significant connection with all the metrics of relationship commitment surveyed; with value customization and customers’ expectation exhibiting the strongest association. The study thus concludes that value customization enhances firms’ ability to meet customers’ expectation, build customers’ trust, elicit repeat business and foster cooperation of Business-to-Business customers. It, therefore, recommends that firms which seek to be effective in building and maintaining strong relational ties with customers should endeavor to get a good grasp of the peculiar value requirements of individual customers, and use that knowledge to offer customized value to each customer.
26. ASIEGBU, IKECHUKWU F. AND  OGBUJI, CHINEDU N. (2016), Corporate Vertical Marketing Systems and Downstream Petroleum Marketing Effectiveness of NNPC in Rivers State, African Social and Educational Journal, Faculty of Business Administration Imo State University, Nigeria, vol. 5 no.1, March, pp. 252-262. No doubt, Nigeria is richly endowed with a plethora of natural resources including petroleum. To harness this petroleum resource, the Federal Government of Nigeria has joint venture arrangements with some foreign multinational corporations such as Royal Dutch Shell, Agip, ExxonMobil, Chevron and others. Nigerian National Petroleum Corporation (NNPC), which was established in 1977, is charged with the management of these joint venture arrangement for and on behalf of the Federal Government, to ensure effective exploration, production and marketing of the petroleum products in both the upstream and downstream sectors. The big question is “How effective is NNPC in downstream petroleum marketing in Rivers State? Drawing on social organization theory and supply chain literature, we are inclined to believe that NNPC can be effective in this regard if it applies purposive corporate vertical marketing systems. Seeking an empirical support to this notion we used structured questionnaire to collect primary data from 95 ultimate consumers of petroleum products across the state, and analyzed same using Pearson’s correlation statistic. The analyses reveal strong positive relationships between NNPC ownership and control of downstream Petroleum Marketing intermediaries and petroleum products marketing effectiveness, in terms of ensuring product quality assurance, price stability and product availability in the petroleum industry. This paper, therefore, recommends that for optimal and continued effectiveness’ in the downstream Petroleum Marketing in Rivers State, NNPC ownership and control of the intermediaries are imperative, hence, corporate vertical marketing is a sine qua non in this regard.
27
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1. ASIEGBU, I.F. SUNNY RUKANI KENNETH ADIELE (2010)

 

 

 “Entrepreneurial Marketing and Economic Development in Nigeria. The Way Forward”, Journal of Contemporary Marketing, March, vol.. no. 1, pp. 48-79. This paper examines the extent to which the entrepreneurial marketing phenomenon affects national economic growth and development in Nigeria. It notes that entrepreneurship contributes immensely to economic growth and development. The paper recommends that governments should improve the entrepreneurial framework conditions which will qualify entrepreneurial activities toward greater economic growth and development.

 
2. ASIEGBU, I.F. and ADIELE, K.C. (2010), “Sales force Competence Analysis and Marketing Performance: A Study of Industrial and Domestic Conducts Organizations in Nigeria”, OXMOSAIC Journal of Management Sciences, vol. 1, no.1,  pp. 129-164.

 

 The purpose of the study was to investigate the relationship between sales force competence analysis and marketing performance of the industrial and domestic firms in Nigeria. A sample of 144 respondents was drawn from 36 industrial and domestic products firms registered with the manufacturers association of Nigeria (MAN), Port Harcourt branch. The study shows that sales force competence analysis significantly affects marketing performance. We recommend that these firms should constantly analyze their sales force competence in order to keep their marketing performance on the increase.

 
3. HART, O. AWA, CHRISTEN A. NWUCHE, AND IKECHUKWU F. ASIEGBU (2010) “Innovation Adoption Theories: A Meta-Comparative Analysis of their Explanatory and Predictive Capabilities in Information Technology (IT) Use Behavior by SMEs”; OXMOSAIC Journal of Business Strategy, vol. 1, no. 1, pp. 48-96.

 

 This paper critically evaluates the individual suitability of some commonly used IT adoption theories in providing lenses for explaining IT adoption behavior among SMEs. Its reveals that none of these existing models is free from failing to recognize one or more important aspects of social and/or idiosyncratic features of IT adoption behavior. This makes the development of a more integrative model very imperative. The paper, therefore, proposes a more comprehensive model of IT adoption and use behavior among SMEs that promises more explanatory and predictive utilities.
4. AWA, H. O., ASIEGBU, I. F., IGWE, S. R. and EZE, S. C. (2011)

 
“Collaborative Experience of Value Chain Architecture: A Systematic Paradigm to Building Customer Loyalty,” Global Journal of Management and Business Research, USA (March, vol. 11, no. 3, pp. 69-80. ISSN: 0975-5853.

 

 In most industries, customer retention has replaced the aggressive and offensive customer attraction ideals of transactional marketing. Collaborative architecture within the value chain represents such shift from marketing mix approach to Relationship Marketing, which though lacks knowledge of its own but spans inter-firm alignments to reform marketing activities via debunking selfishness, superficiality and self-indulgence. Traditional  marketing management theories focus on oppressive associations, relationship between customer and product, short-term or even single exchange(s), offensive marketing and/or power-based notions whereas relational interactions change conflicts to harmonic co-operation, associations, and connections, and ultimately infrequent business relationships to on-going. The economic soundness of such mutual participative architecture revolves on strategic optimization that serves the interests of stakeholders on the grounds that customer retention and customer loyalty reflect complex activity involving inputs from vendors and other independent firms and continues even by the manner the dealers handle and explain customer complaints and doubts. All the steps from design to after-sales service are mutually integrated flows aimed at reducing marketing expenses; increasing customer switching costs; and moving the customer up, in a coordinated manner, to viral level of customer loyalty ladder. Whether in full-fat and semi-skimmed innovations, the implication is that customer satisfaction is a value-chain and systems activity built on trust, mutuality, promise, shared values, and commitment, whereby each subsystem interacts mutually with others to maintain the wholes of customer satisfaction and profitability.
5. ASIEGBU, I.F., AWA, H. O, AKPOTU, C and OGBONNA, U. B. (2011)

 

 

 

 Sales Force Competence Development and Marketing Performance of Industrial and Domestic Products Firms in Nigeria, Far East Journal of Psychology and Business. Vol. 2, No. 3, pp. 43-59.

 

 Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance positively correlates with marketing performance, organizations view sales force ineffectiveness and incompetence with grave seriousness and concern. The effect of poor sales force performance is not limited to firms alone but also to the economy by extension. This study surveyed the effects of sales force competence development (SFCD) on such marketing performance metrics as sales growth, sales volume and profitability. A total of 144 copies of questionnaire were administered among Senior Sales Managers, Marketing Managers and Marketing Executives, in the frame of 4 each, of 36 firms drawn randomly from 40 industrial and domestic products firms registered with MAN as at the time of the survey. Analyzing the data using descriptive tables, SPSS Multiple Regression Analysis and Pearson Correlation Coefficient, the interaction between SFCD variables and marketing performance metrics surveyed was found to be statistically significant. The variables of SCFD significantly affect sales growth, sales volume and profitability but mentoring exhibits the most significant effects. Therefore, organizations are advised to be strategic and creative in packaging SFCD programmes to ensure they relate positively with marketing performance metrics.
6. OJIABO UKOHA,  HART O. AWA, CHRISTEN A. NWUCHE, and IKECHUKWU F. ASIEGBU (2011)

 

 
Analysis of Explanatory and Predictive Architectures and the Relevance in Explaining the Adoption of IT in SMEs, Interdisciplinary Journal of Information, Knowledge, and Management, Vol. 6, pp. 217-230.

 

 This paper critiques the explanatory and predictive architectures of six prominent innovation adoption theories with a view to unraveling their individual capabilities in providing lenses to the understanding of the social and idiosyncratic components of small and medium enterprise (SMEs) in adopting Information Technology (IT). The analysis unravels that the existing theories, not withstanding their strengths, have failed in one way or the other to provide an integrated frame-work that is comprehensive in explaining and predicting IT adoption behavior by SMEs. How-ever, the paper sought to bridge the gap in knowledge by drawing from the reviewed models, in-cluding Social Network Theory (SNT) and Actor-network Theory (ANT), to propose Socio-Psycho Networks Complexity Theory (SPNCT). SPNCT integrates social, economic, psychological and other environmental variables of IT decision-making team with a view to providing more comprehensive scholarly lenses for explaining and predicting the idiosyncrasies of each actor. This model is believed to be theoretically sound and practically more realistic.
 

 

7.

  

ASIEGBU, IKECHUKWU F., AMAH, EDWINAH, ODILI, MONDAY E., (2012)

 

 

 

  

Use-of-Dashboard: A Vital Moderator of Sales Force Competence Management and Marketing Performance Relationship, Information and Knowledge Management www.iiste.org ISSN 2224-5758 (Paper) ISSN 2224-896X (Online), Vol. 2, No.5, 30-39.

 

  

Prior research has not been clear on the role the use-of-dashboard plays in moderating the relationship between competence management and a firm’s corporate performance, notwithstanding that such a moderating effect is conceptually quite plausible. This study, empirically examined the role of use-of-dashboard as a moderator in the sales force competence management – marketing performance relationship. By using Pearson partial correlation test, the study found evidence that supports the moderating effect of use-of-dashboard on the strength of the relationship between sales force competence management and marketing performance. The paper therefore, recommends that firms wishing to fully harness the positive influence of sales force competence management on marketing performance should consider the use-of-dashboard as a veritable contextual option.

 
8. ASIEGBU, IKECHUKWU F. & AKPOTU, CHRISTOPHER (2012), Sales Force Competence Evaluation and Marketing Performance Of Industrial and Domestic Products Firms In Nigeria pp. 169. www.ijird.com, vol. 1 no. 3.

 

 This study set out to determine the association between sales force competence evaluation and marketing performance of industrial and domestic product firms in Nigeria. Drawing from both resources-based and control theories, the paper argues that a firm can enhance its marketing performance through the way it evaluates its sales force competence. Primary data from 135 marketing executives and sales managers were analyzed using Pearson Correlation and regression statistics. The empirical evidence shows that sales force competence evaluation is a determinant of marketing performance of these firms. Sequel to this, the paper strongly recommends that firms whose objective is to boost their marketing performance should emphasize the key elements of sales force competence evaluation, namely, behavioral measures, summative evaluation, learning measures, formative evaluation, and reaction measures.
9. ASIEGBU, IKECHUKWU F., AMUE G. J, ODILI, M. E (2012)

 

 

 Customer Value Initiatives: Of What Specific Benefits to Deposit Banks in Nigeria. IJEMR – June 2012-Vol 2 Issue 6 – Online – ISSN 2249–2585 – Print – ISSN 2249-8672 pp. 1-20 www.exclusivemba.com/ijemr This paper recognizes, in general, the importance of market orientation in achieving desirable corporate goals in the Nigeria deposit banks. Specifically, it emphasizes that this business philosophy can only be truly demonstrated if these banks adopt to a large extent, a number of customer value initiatives. A descriptive analysis of primary data collected from 118 senior managers from the twenty four consolidated deposit banks in Nigeria, revealed that though majority of these banks acknowledge the benefits of adopting customer value initiatives, their emphasis in this regard are still below optimal. It is therefore, recommended that for a bank to wield an enhanced competitive position and remain relevant in a fast developing economy such as Nigerian, being market-driven is imperative; and this is exhibited by the number and level of customer value initiatives adopted.

 
10 ASIEGBU, IKECHUKWU F., NWIBERE, BARINEBEM and UBANI, VINCENT O.J. (2012)

 
Ensuring Seamless Improvement in Marketing Performance through Sales Force Competence,

Management, International Journal of Exclusive Management Research (IJEMR), vol. 2 (8), pp. 1-18

 This study focused on determining the nexus between sales force competence management and Marketing performance. Using questionnaire, primary data were collected from 135 senior Marketing executives from 35 industrial and domestic products firms registered with Manufacturers Association of Nigeria (MAN) in Port Harcourt. We adopted Pearson’s r and Stepwise regression procedure with its constituent ANOVA and t-test in our quantitative analysis. Three hypothesized sales force competence management activities – Sales force competence analysis, sales force competence development, and sales force competence evaluation were found to affect marketing performance. We therefore, recommend that for a continuous leap in marketing performance, the industrial and domestic products firms operating in Port Harcourt should pay adequate attention to the tasks that are involved in these sales force competence management elements.
11 ASIEGBU, IKECHUKWU F., POWEI DAUBRY M., (2012) Sales Force Competence: Its Nature, Need, and Dimensions in Selling Contexts for Sustainable Economic Development. Journal of Economics and Sustainable Development, www.iiste.org, ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online), vol. 3, no. 9, pp. 120-129

 

 This paper is a conversation on professional competence in sales job. It examines the nature of sales force competence, its need, and the dimensions required in business-to-business and consumer durable products marketing. The paper notes that to establish, build, and sustain long term exchange relationships in these industries, use-of-sales force is imperative. However, it is of the view that for the sales force to be effective and achieve optimal performance it must have some levels of competences in terms of knowledge, skills and readiness to exhibit appropriate behavior in sales job contexts. The paper also stresses that sales force competences are required in two dimensions – sales force communicative competence and sales force marketing competence. It argues that these professional competences are vital and economical in sustaining competitive advantage in the sale of industrial and consumer durable products.
12 ASIEGBU, IKECHUKWU F, OGBUJI CHINEDU N., and UBANI VINCENT OJ. (2012).

 

 

 “Sales Force Competence Management: Its Relevance and Framework”, European Journal of Business Management, Vol.4, No.9, pp.129–139, www.EJBM.iiste.org, ISSN 2222-1905 (Paper), ISSN 2222-2839 (Online).

 

 This paper recognizes the importance of sales force competence management in creating value for customers and achieving business goals. It argues that sales force can only be useful in this regard, if it possesses the dimensions and levels of sales job competence, that can enable it adapt to the turbulent global business environment. The paper maintains that a firm can enable its sales force acquire and improve its knowledge, skills and behavior, through the way its sales force competences are managed. It presents a sales force competence management framework that can enable a firm have, at all times, an effective and competent sales force required for successful domestic and global marketing.

 
13 ASIEGBU IKECHUKWU F., Igwe Sunny R., IRUKA CHIJINDU H. (2012),

 

 

 Antecedents of Intention-to-use a Particular Mobile Service among South-South University Lecturers in Nigeria. International Journal of Business and Social Science, vol. 3 no. 19, pp. 272-282.

 

 The aim of this study was to unveil some antecedent factors that make University lecturers in the south-south zone in Nigeria have intention-to-use the services of a particular mobile phone service provider. Drawing from the theory of learning organization and market orientation, the paper believes that a mobile phone service provider that is armed with adequate knowledge of factors that propel prospects to use mobile phone services would be in a better position to design appropriate strategies that will engender enduring relationships with its customers. Data collected from 308 lecturers from south-south universities in Nigeria were analyzed using Spearman Rank correlation and multiple regression statistics. The empirical findings revealed that social affinity, switching cost, and customer service affect intention-to-use a mobile phone service among these university lecturers. The paper therefore, recommends that Global System for Mobile Communication (GSM) service providers in the south-south zone in Nigeria can appeal to these lecturers’ intention-to-use and actual usage of their GSM services by showing adequate customer understanding and being responsive, empathic, reliable, accessible, and credible in their relationship with customers.

14

 ASIEGBU, IKECHUKWU F, POWEI DAUBRY M., (2012) Are Consumer Goods Manufacturers and Retailers Favored by the Same Inventory Policy? The Case of Port Harcourt, International Journal of Business, Humanities and Technology, vol. 2 no. 6, October, pp. 68-73.ISSN:2162-1357(Print) ISSN: 2162-1381(Online).

 

 The paper was poised to ascertain if manufacturers and retailers of consumer goods in Port Harcourt, Nigeria adopt the same type of inventory policy. To achieve this, a case study involving a consumer goods manufacturer – Vital Products Industries Limited, and a top Class consumer goods retailing firm – EveryDay Supermarket, both of which operate in Port Harcourt, was conducted using ideographic methodology. Personal interview was used in qualitative data collection from these firms. It was found that the consumer goods manufacturer prefers a hybrid inventory policy that consists of predominantly periodic review and a slight application of re-order point for its raw materials, work-in-progress and semi-finished goods respectively. But the consumer goods retailer endorses only re-order level policy in its finished goods inventory. It appears that consumer goods manufacturing firms adopt more of periodic review inventory policy because of the physical characteristics of their raw materials and fluctuations in suppliers’ lead time caused by seasonal changes and weather conditions. But consumer goods retailers view re-order level of inventory as the best policy that can help them satisfy their customers and achieve their desired customer service level. The paper therefore, concludes that consumer goods manufacturers are not favored by inventory policies that are found effective among consumer good retailers and vice versa.

 
15 ASIEGBU, IKECHUKWU F.,  POWEI DAUBRY M., IRUKA, CHIJINDU H. (2012),

 

 

 Consumer Attitude: Some Reflections on Its Concept, Trilogy, Relationship with Consumer Behavior, and Marketing Implications European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online), vol 4, no.13.

 

 This paper is an attempt at providing some reflections on consumer attitude. It examines the concept of consumer attitudes toward marketing efforts of businesses. Furthermore, the paper identifies the trilogy of consumer attitude, including samples of their measurement scales; and how attitudes connect to the behaviors of consumers, but notes that the companies would have difficulty influencing the purchasing behaviors of their consumers directly. To indirectly influence the behaviors of prospects, the paper therefore, suggests that firms should provide credible evidence of their product benefits, correct their customer misconceptions, offer free samples, engage new technologies, and bring in new innovations in value defining, developing, and delivering processes. Specifically, this paper recommends that the behaviors of consumers can be effectively changed to firm desired behavior by altering the tri-components of their target consumer attitudes. Knowledge and application of these can enable a firm effectively design rent-yielding strategies

16

 ASIEGBU, IKECHUKWU F.,  IGWE, PEACE,  AKEKUE-ALEX, NENAATON (2012)

 

 

 Physical Evidence and Marketing Performance of Commercial Airlines in Nigeria. American International Journal of Contemporary Research, vol. 2, no. 12; December, pp.136-149. ISSN: 2162-139x(Print) ISSN: 2162-12x (Online) The main purpose of this study was to determine the extent to which physical evidence affects marketing performance of commercial airlines in Nigeria. Data collected from 110 crew resource managers, aircraft maintenance personnel, pilots, financial accountants, and customer service managers from 29 commercial airlines in Nigeria were analyzed using Pearson’s r and stepwise regression statistics. It was found that physical evidence dimensions – ambience, personnel competence, and service systems design affect marketing performance measures – sales growth, market share and profitability of these airlines. We therefore, recommend that for commercial airlines in Nigeria to substantially increase their marketing performance, they should imbibe strategies that are capable of providing air passengers reliable, safe, and comfortable flights. These include very sound aircrafts with attractive ambience, highly experienced and competent staff, and air passenger-friendly service systems design.

 
17. OZURU, H. N., IGWE, S. R. & ASIEGBU I. F. (2013)

 

 

 The Role of Attitudes And Behavior Consistency in Nigerian Consumer Behavior, Reiko International Journal Social and Economic Research, vol. 5.  no. 2, February, pp. 1-19. This paper explores the role of attitudes in relation to behavior consistency in consumer behavior. Components of behavior, main functions,, attitude formation, sources of attitude, the importance of interrelationships between attitudes, factors affecting attitude change and attitude consistency were discussed addressing its various applications. Finally, the paper addresses the significant areas of attitudes and how it can be successfully applied in marketing (implications for marketing) in Nigeria.

 
18. AKPOTU, CHRISTOPER, IKECHUKWU, F. ASIEGBU, and AMADI JASMINE, (2013).

 

 

 Organizational Social Asset and Firm Competitiveness in the Nigerian Telecommunication Sector, American International Journal of Contemporary Research vol. 3, no. 7. The increased level of competitiveness amongst firms requires incisive and strategic organizational attempts at unveiling all such organizational based actions and behaviours that impede goals. In view of this, the value configuration of organization referred as social asset (Banga, 2006) is considered as strategic organizational strength for competitiveness and this survey had systematically examined the influence of social assets like trust, reciprocity and cohesiveness and their influence on firm competitiveness. Through a cross-section survey approach the study generated data and analysed. A strong link was found to exist between social assets and firm competitiveness, thus, the imperative need for social asset development has been stressed, as managerial actions at encouraging social relations that supports positive organizational climate and should be considered strategic.

 

19.

 FESTUS A. NMEGBU, AND IKECHUKWU F. ASIEGBU, (2014) “The Imperative of Interactive Service Marketing Strategy   on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry”, International Journal of Marketing Studies, vol. 6, no. 2, pp. 72-82.

 

 The internal crises in Nigerian banking industry between 2005 and 2009 manifested poor interactive relation with the customers among others; leading to failures of some banks and subsequent reforms that have   recorded some improvements. This study is to examine the impact of improved interactive service marketing strategy on customers’ satisfaction in contemporary Nigerian banking industry. The customers’ satisfaction variables measured are service/product quality, market share, return on owners’ investment and customers’ loyalty. Sample size was determined using Taro Yemen’s formula. Pilot survey and Cronbach Alpha were used to confirm the validity and reliability of the study respectively and their variables of measures. Spearman’s rank correlation coefficient(r), simple regression and partial correlation analyses were the statistical tools used. Consequently the following major findings among others were obtained: (1) It was established that Interactive marketing strategy has positive and significant relationship with service/product quality; positive and moderate relationship with the market share; positive and weak relationship with return on owner’s investment and positive moderate relationship with customers’ loyalty. (2) There was positive and significant relationship between interactive service marketing strategy and customers’ satisfaction with technology moderating them. We conclude that interactive service marketing strategy is a significant tool to embrace in Nigerian contemporary banking industry. We recommend market orientation to banks in order to increase customers’ satisfaction.

20.

 ASIEGBU, IKECHUKWU F. AND OGBUJI, CHINEDU N. (2015), Regulatory Activities of National Agency for Food,  Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context Journal of Marketing and Consumer Research, vol.13, pp.39-49.

 

 The aim of this empirical investigation was to determine the extent to which low and medium income earners in South-East of Nigeria comply, in their food and drug buying decision, with regulation of National Agency for Food, Drug Administration and Control (NAFDAC) for their health benefits. Though, NAFDAC, under Decree No. 20 of 1990, is empowered to regulate and control the manufacture and marketing of certain products in Nigeria, the impact of such regulatory and control practices on the compliant behavior of these consumers seems to be uncertain. Drawing on social marketing theories, in general, and perception theories in consumer behavior, in particular, we argue that consumer compliant buying decisions are linked to NAFDAC regulatory activities. However, from general observation, it seems that much uncertainty still beclouds consumers’ behavioral responses towards products with or without NAFDAC “Seal of Approval Numbers,” on them. Given that this area has suffered a dearth of research till date, this paper represents a latest attempt to explore this uncertainty. Using structured questionnaire, primary data generated from 337 randomly selected low and medium income earners located in major cities of South-East Nigeria, were analyzed using Pearson and simple regression statistics. Some interesting findings were made and discussed in line with the study implications.
21 NWULU, CHINYERE STELLA, AND ASIEGBU, IKECHUKWU F. (2015) Advancement Inclination Behaviors and University Academic Staff Patronage of Deposit Money Banks in Port Harcourt, International Journal of Research in Business Studies and Management, vol.  2, no.  6, June, pp. 94-104.

 

 The aim of this study was to investigate the relationship between Advancement Inclination Behaviors (AIB) and customer patronage (CP) of Deposit Money Banks in Rivers State. Drawing on the Regulatory Focus Theory, in general, and promotion focus in particular, the paper argues that advancement inclination behaviors can influence customer patronage of these banks products. Primary data collected with structured questionnaire from seven hundred and ninety-two (792) academic staff of three Universities in Rivers State were analyzed using Spearman’s rank order correlation coefficient, as obtained in SPSS version 20.0. The study found a significant and positive relationship between advancement inclination behaviors and customer patronage. The paper, therefore, recommends that firms which seek to achieve increased patronage from these academic staff should take cognizance of their advancement inclination behaviors in the design, development and delivery of bank products.

 
22. NWULU, CHINYERE STELLA AND ASIEGBU, IKECHUKWU F. (2015). Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State, Journal of Marketing and Consumer Research, www.iiste.org, ISSN 2422-8451, vol.16.

 

 The aim of this study was to investigate the relationship between Promotion-focused inclinations and University academic staff patronage of Deposit Money Banks in Rivers State. Drawing on the Self-Regulatory Focus Theory, the paper argues that Promotion-focused inclinations can influence customer patronage of these banks’ products. Primary data collected with structured questionnaire from seven hundred and ninety-two (792) academic staff of three Universities in Rivers State, were analyzed using the Spearman’s rank order correlation coefficient, as obtained in SPSS version 20.0. The study found a significant and positive relationship between Promotion-focused orientations of the University academic staff and their patronage of the Deposit Money Bank. The paper, therefore, recommends that Deposit Money Banks in Rivers State soliciting for patronage from these University Academic Staff should offer bank products that are in tandem with promotion orientations of their value customers.

 

 

 

 

S/NO AUTHOR/

YEAR

 TITLE

(C) INTERNATIONAL CONFERENCE PAPERS 

 

  

ABSTRACT
1. HART O. AWA, CHRISTEN A. NWUCHE, IKECHUKWU F. ASIEGBU, AND OJIABO UKOHA (2010),

 

 

 “Innovation Adoption Theories: A Meta-Comparative Analysis of their Explanatory and Predictive Capabilities in Information Technology (IT) Use Behaviour of SMEs. A paper presented at MTMI-TRU 2010 International Conference on Emerging Paradigms and Practices in Business Management & Technology. Thompsom Rivers University, Kamloops, British Columbia, Canada, June 12-13.

 

 The paper presents an assessment of the strength of various Innovation adoption theories, noting their shortcomings as well. It then proposes SPNCT a model that is more embracing in explaining and predicting IT use behavior among SMEs.
2. OJIABO UKOHA, HART AWA, CHRISTEN NWUCHE, IKECHUKWU ASIEGBU. (2011),

 

 

 A comparative Analysis of the Explanatory and Predictive Architectures of Innovation Adoption Theories Determining Information Technology Use of SMEs, Informing Science and IT Education 2011 Joint Conference. Hosted and co-organized by Higher Education Technical School of Professional Studies, June 18-23, 2011. Novi Sad, Serbia.

 

 This paper critiques the explanatory and predictive architectures of six prominent innovation adoption theories with a view to unraveling their individual capabilities in providing lenses to the understanding of the social and idiosyncratic components of small and medium enterprises (SMEs) in adopting Information Technology (IT). The analysis unravels that the existing theories, notwithstanding their strengths, have failed in one way or the other to provide an integrated framework that is comprehensive in explaining and predicting IT adoption behavior by SMEs. However, the paper sought to bridge the gap in knowledge by drawing from the reviewed models, including Social Network Theory (SNT) and Actor-network Theory (ANT), to propose Socio-Psycho Networks Complexity Theory (SPNCT), SPNCT integrates social, economic, psychological and other environmental variables of IT decision-making team with a view to providing more comprehensive scholarly lenses for explaining and predicting the idiosyncrasies of each actor. This model is believed to be theoretically sound and practically more realistic.

 
3. OZURU HENRY NMEKISI, ASIEGBU, I.F., and IGWE SUNNY RUKANI, (2010),

 

 

 “Attitudes, behavior consistency and the Role in Consumer  Behavior”, International Academy of African Business Development (IAABD), Conference 2010, Hosted by the University of Lagos 18th-22nd May,

 

 This paper explores attitudes in relation to behaviors consistency and the role in consumer behavior. Components of behavior, the four main functions of attitude provide for individuals, attitude formation, sources of attitude, the importance of interrelationships between attitudes facts affecting attitude change and attitude consistency were discussed addressing its various applications. Finally, the paper addresses significant areas of attitudes and how it can be successfully applied in marketing (implications for marketing).

 

 
4. C.N. Ogbuji, and I. F. Asiegbu, (2014)

 

 A   Study   of   Consumer   Behavior   Towards   Products   With OR without   National   Agency   For  Food,  Drug  Administration   and Control (Nafdac) Number In Nigeria, Academy of World Business, Marketing & Management Development Conference Abstracts

 

 Though the National Agency for Food, Drug Administration and Control (NAFDAC) under Decree No. 20 of 1990 is empowered to regulate and control the manufacture and marketing of certain products in Nigeria, the impact of such regulatory and control practices on the behavior of the consumers is far from conclusive. Specifically, much uncertainty still beclouds consumers’ behavioral responses towards products with or without NAFDAC “Seal of Approval Numbers”. Given that this area has suffered a dearth of research till date, this paper represents the latest attempt to explore this uncertainty. Hypotheses were generated in this light and tested with cross-sectional data set extracted from bottled water consumers who are senior staff of tertiary institutions located in some of the South-Eastern Nigerian cities. Some interesting findings were made and discussed in line with the study implications.

 
5. Chinedu N. Ogbuji, Ikechukwu Asiegbu F. and Chigozie Ofurum

 

 

 Corporate Vertical Marketing Systems and Downstream Petroleum Sustainable Corporate Effectiveness of NNPC in Nigeria, 16th International Academy of African Business Development (IAABD),Held on 13th-16th May, 2015, in Kenya No doubt, Nigeria is richly endowed with a plethora of natural resources including petroleum. To harness this petroleum resource, the Federal Government of Nigeria has joint venture arrangements with some foreign multinational corporations such as Royal Dutch Shell, Agip, ExxonMobil, Chevron and others. Nigerian National Petroleum Corporation (NNPC), which was established in 1977, is charged with the management of these joint venture arrangement for and on behalf of the Federal Government, to ensure effective exploration, production and marketing of the petroleum products in both the upstream and downstream sectors. The big question is “How effective is NNPC in downstream petroleum marketing in Rivers State? Drawing on social organization theory and supply chain literature, we are inclined to believe that NNPC can be effective in this regard if it applies purposive corporate vertical marketing systems. Seeking an empirical support to this notion we used structured questionnaire to collect primary data from 95 ultimate consumers of petroleum products across the state, and analyzed same using Pearson’s correlation statistic. The analyses reveal strong positive relationships between NNPC ownership and control of downstream Petroleum Marketing intermediaries and petroleum products marketing effectiveness, in terms of ensuring product quality assurance, price stability and product availability in the petroleum industry. This paper, therefore, recommends that for optimal and continued effectiveness’ in the downstream Petroleum Marketing in Rivers State, NNPC ownership and control of the intermediaries are imperative, hence, corporate vertical marketing is a sine qua non in this regard.

 
 

 

6.

  

NWURU, STELLA, CHINYERE, ATEKE BROWN, ASIEGBU, I. F.,

 

 

  

 

Advancement Inclination Behaviors and University Academic Staff Patronage of deposit money banks in Port Harcourt, Entrepreneurship and Capacity building for Economic growth and development in Nigeria, 2015 Annual Conference, 9th-11th June, Faculty of Management Sciences, Delta State University, 2015, Asaba Campus.

 

  

The aim of this study was to investigate the relationship between Advancement Inclination Behaviors (AIB) and customer patronage (CP) of Deposit Money Banks in Rivers State. Drawing on the Regulatory Focus Theory, in general, and promotion focus in particular, the paper argues that advancement inclination behaviors can influence customer patronage of these banks‟ products. Primary data collected with structured questionnaire from seven hundred and ninety-two (792) academic staff of three Universities in Rivers State, were analyzed using the Spearman’s rank order correlation coefficient, as obtained in SPSS version 20.0. The study found a significant and positive relationship between advancement inclination behaviors and customer patronage. The paper, therefore, recommends that firms which seek to achieve increased patronage from these academic staff should take cognizance of their advancement inclination behaviors in the design, development and delivery of bank products.

 
7. EKE, HANIEL, C.N. OGBUJI, and I. F. ASIEGBU, 2015

 

 

 Information technology resources and students’ academic performance in Public Universities in Nigeria, 9th National Conference of the Academy of Management Nigeria that held at University of Benin, Benin City, on July 29th-30th August, 2015. The aim of this study was to examine the impact of Information Technology resources on academic performance in Public Universities in Nigeria. It specifically examined how e-learning. Computer-based tests, online registration and Web Portal services of Universities Impact on their academic performance. In examining academic performance, the work drew on Firdaus Abdullah’s modified HEDPERF specifically used in measuring higher education performance, and came up with the construct academic performance by merging academic and non-academic effects. The research adopted the cross sectional survey aspect of research design. Using questionnaire, primary data were collected from 300 senior administrative staff representing 12 public universities in the South-south zone in Nigeria. The Regression Analysis was used in testing the composite effect of information technology resources on academic performance in Public Universities. The study found that an optimal combination of information technology resources could improve academic performance in universities by as much as 70%, and the resultant improvement in customer satisfaction is predictable. We, therefore, suggest that these public universities can increase customer value by upgrading their various IT resources for better service and customer satisfaction.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Working Papers:

(a) Customer relationship management (CRM); a strategic imperative in fast food industry in Nigeria.

(b) Customer service management: A reliable key to achieving repeat purchase in electrical & electronics distribution industry in Nigeria.

 

(c)   Tactical ICT Usage and sales performance of supermarkets.

 

(d)  Sensory modality appeals and customer patronage of fast food restaurant.

 

(e) Consumer behavior models: A re-evaluation for 21st century consumers.

 

(f) Frontline employee participation and marketing performance of deposit money banks in Rivers State.

 

(g) Automated inventory tracking and organizational performance of independent petroleum marketers in Port-Harcourt.

 

(h) Sales person diversity and sales performance of ICT service providers in Port- Harcourt.

 

(i)  Salesforce intrinsic reward and Salesforce motivation.

 

(j) Corporate Entrepreneurship initiatives and organizational performance in Nigerian banking sector.

 

(k) Sales force management and corporate performance of deposit money banks in  Port-Harcourt.

 

(l) Corporate reward strategies and sales force commitment in deposit money banks in Port Harcourt.

       

 

REFEREES:

 

  1. Prof. Kalu, Sylva Ezema

Director, Institute of International Trade

University of Port Harcourt.

Choba,

Port Harcourt,

Rivers State

 

  1. Prof. Nwinee, Barisua Fortune

Dean, Faculty of Management Sciences

University of Port Harcourt

Choba,

Port Harcourt,

Rivers State

 

  1.        Prof. Okwandu, G. A.

Department of Marketing

Faculty of Management Sciences

Rivers State University,

Port Harcourt,

Rivers State.