Lecturer's Details

OGBUJI, Chinedu Nnaemeka

Reader

marketing

Name:                         OGBUJI, Chinedu Nnaemeka

DESIGNATION(S):                   Reader, Department of Marketing

CONTACT DETAILS:

Postal Address:         Department of Marketing, Faculty of Management

Sciences, University of Port Harcourt, P. M. B. 5323

Port  Harcourt.

OFFICE BLOCK/ADDRESS:  Department of Marketing, Faculty of Management

Sciences, University of Port Harcourt,                                   Port  Harcourt.

Phone:                       08035419583, 09094503574

E-mail:                      chinedu.ogbuji@uniport.edu.ng, chiogbuji@yahoo.com

EDUCATION/ACADEMIC QUALIFICATIONS WITH DATES;

Abia State University, Uturu:  Doctor of Philosophy (Ph. D.) Degree in Marketing, December, 2009

Abia State University, Uturu:  Master of Business Administration (MBA) Degree in Marketing, March, 2006

University of Nigeria, Enugu Campus: Master of Science (M. Sc.) Degree in Marketing with Specialization in Public Relations, June, 2004

Abia State University, Uturu:  Bachelor of Science (B. Sc.) Degree in Marketing, (2nd Class Upper Division), September, 1998.

Federal School of Arts and Science, Victoria Island, Lagos: Senior School Certificate (SSC), May, 1992.

Cameron Barracks Primary School, Aba: First School Leaving Certificate (FSLC), 1985.

 

WORKING EXPERIENCE

University of Port Harcourt, Choba, Department of Marketing: Reader, October 1, 2015- Date.

University of Port Harcourt, Choba, Department of Marketing: Senior Lecturer, October 1, 2012- September 30th 2015.

University of Port Harcourt, Choba, Department of Marketing: Lecturer 1, December, 2009.

University of Port Harcourt, Choba, Department of Marketing: Lecturer 2, May, 2008-December, 2009.

Ebonyi State University, Abakaliki, Department of Marketing, Lecturer 2, April 2007-April, 2008.

Abia State University, Uturu, Department of Marketing, Assistant Lecturer, June, 2004-November, 2006.

Abia State University, Uturu, Department of Marketing, Graduate Assistant, March, 2000-May, 2004.

 

MEMBERSHIP OF PROFESSIONAL BODIES

Senior Member; Academy of World Business, Marketing and Management Development, Australia, August 2014.

Full Member; The Academy of Management, Nigeria (TAMN), February 2011

Associate; National Institute of Marketing of Nigeria (NIMN), October 2015

 

Research Experience/Academic Publications:

INTERNATIONAL /FOREIGN JOURNAL PUBLICATIONS

  1. *Chukwu, I., Ogbuji C.N. and Onuoha, A.O. (2010), “Managing Products in a Depressed Economy: The Nigerian Experience “. International Journal on Sustainable Development, Vol. 6 No.4 (130-148) (South Africa)
  2. *Ogbuji, C. N., Izogo, E.E. and Onuoha, A. O. (2011), “An X-ray of the level of Electronic Purse Usage in Nigeria”. African Research Review, Vol. 5 No.6, Serial No.23 (199-212) (Ethopia)
  3. *Ogbuji, C.N., Izogo, E.E. and Alagah, K. 2011) A Review of the factors off-putting the Application of Relationship Marketing in Nigeria”. African Research Review, Vol. 5 No.4, (89-103) (Ethopia)
  4. *Ogbuji, C.N., Anyanwu, A.V. and Onah, J.O. (2011) “An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in South East, Nigeria”. International Journal of Business and Management, Vol. 6 No. 6. (150-166). (Canada)
  5. *Ogbuji, C. N., Onuoha B. C. and Izogo, E. E. (2012)“Analysis of the Negative Effects of the Automated Teller Machine (ATM) as a Channel for delivering Banking Services in Nigeria”. International Journal of Business and Management. Vol. 7 No. 7(180-190) (Canada)
  6. Izogo, E.E., Ogbuji, C. N., Onuoha A. O. and Kalu, S. E. (2012)

“Impact of Demographic Variables on Consumers’ Adoption of E-Banking in Nigeria: An Empirical Investigation”. European Journal of Business and Management, Vol. 4, No. 17 (27-35) (USA)

  1. Asiegbu, I. F., Ogbuji, C. N. and Ubani, V.O. (2012.) “Sales force competence Management: its Relevance and Framework”. European Journal of Business and Management,Vol.4.No.9(129-139) (USA)
  2. Onuoha, B. C., Ogbuji, C. N., Abu, A. A. and Oba, U. O. (2013)

“Strategies for Improving Corporate Governance by Organizations in Nigeria”. International Business and Management Vol.7 No. 2(26-31) (Canada)

  1. Ogbuji, C.N., Kalu, S.E. and Maduenyoghasi, O.S. (2014),

“The Influence of Brand Extension Strategy on Marketing Performance of Soft Drinks Bottling Firms in Nigeria”. American International Journal of Contemporary Research, Vol. 4 No. 1(266-276) (USA)

  1. Onuoha, A. O. and Ogbuji, C. N. (2015), “Marketing Recipes for Popularizing and creating Acceptance for Government Policies and Programmes in Nigeria”. International Journal of Research in Business Studies and Management, Vol. 2, Issue 10, (19-26) (India).
  2. Asiegbu, I. F. and Ogbuji, C. N. (2015), “Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context”. Journal of Marketing and Consumer Research, Vol. 13(39-49)(Canada)
  3. Onuoha, A. O. and Ogbuji, C. N. (2015), “Appraisal of the Performance of Palm Produce Marketers in Nigeria: Implications of the abolition of Palm Produce Marketing Board. International Journal on Managerial Studies and Research, Vol. 3, Issue 11 (1-7) (India)
  4. Nnenanya, D., Ogbuji, C. N. and Onuoha, A. O. (2016), “ Impact of Event Marketing on Tourists Inflow in the South-South Region of Nigeria”. International Journal on Managerial Studies and Research, Vol. 4, Issue 2 (40-48) (India)
  5. Ogbuji, C. N., Onuoha, A. O. and Owhorchukwu, O. (2016), “Brand

Personality and Marketing Performance of Deposit Money Banks in Port Harcourt, Nigeria”, International Journal of Research in Business Studies and Management, Vol. 3, Issue 5, (37-48) (India).

  1. Ogbuji, C. N., Onuoha, A. O. and Usman, A. (2016), “Spacial Layout and Customer Patronage of Cinema Firms in Port Harcourt, Nigeria”, International Journal of Research in Business Studies and Management, Vol. 3, Issue 6, (37-48) (India).

 

LOCAL/NATIONAL JOURNAL PUBLICATIONS

  1. *Ogbuji, C. N. (2008), “Analyses of Factors Influencing Consumer Choice for Automobile Cars”. African Journal of Entrepreneurship,Vol.1 No. 2.(117-128) (Nigeria).
  2. *Ogbuji, C. N. (2008), “Analysis of the popularity of side consumption of Sachet Water Brands on sale’. Journal of Business and Social Sciences,Vol.3,No.1(239-249) (Nigeria)
  3. *Ifegbo, I. and Ogbuji, C.N. (2008) “Developing the Hospitality Industry in Nigeria: An Imperative for the Adoption of the Marketing Philosophy”. African Journal of Entrepreneurship, Vol. 1, No. 2.(60-69) (Nigeria)
  4. *Ogbuji, C. N. (2008), “The Impact of Broadcasting Organization of Nigeria (BON) on Advertising Media Practice in Imo and Abia States”. Journal of Marketing and Public Policy, Vol 1, No. 1 (59-83) (Nigeria)
  5. Agu, G. A. and Ogbuji, C. N. (2009) “A Survey of Factors Influencing the Patronage of Transportation Firms in Nigeria”. Journal of Business and Finance, Vol. 2 No. 1(53-67)(Nigeria)

21      Onuoha, A. O. and Ogbuji, C. N. (2010) “An Empirical Study of the Impact of Packaging on Consumer Preference for Malt Drink Brands in Uturu, Abia State. Nigerian Journal of Economic and Financial Research Vol. 3, No. 1 (Nigeria)

  1. *Onuoha, B. C. and Ogbuji, C. N. (2010) “Venture Capital and the Development of Industrial Districts: Implications for Marketing Management. African Journal of Entrepreneurship Vol 2 No 2.                 (Nigeria)
  2. *Onuoha, B. C. and Ogbuji, C. N. (2010) “A Survey of the Motivation and Models of Entrepreneurship Development in Abia State”. African Journal of Entrepreneurship, Vol. 2 No. 1.(40-51) (Nigeria)
  3. Asiegbu, I.F. and Ogbuji, C. N. (2011) “The Nature and Scope of Marketing” National Journal of Banking and Finance, Vol. 2, No. 1. (28-37) (Nigeria)
  4. *Ikegwuru, M., Ogbuji, C. N. and Onuoha, A. O. (2011) “Analyses of the practice of Market Segmentation in the Health Industry: A Comparative Study of the Public and Private Hospitals in Rivers State”. African Journal of Entrepreneurship.Vol.3No.1(46-61) (Nigeria)
  5. *Ogbuji, C. N., Asiegbu, I. F. and Izogo, E. E. (2011) “The Interface between the Relationship Marketing and the Pareto’s Principle: A Review. African Journal of Entrepreneurship. Vol. 3 N0 1(80-97)(Nigeria)
  6. Ogbuji, C. N. and Wodu, E.L.(2013) “Political Environment and Marketing Performance of Supermarkets in Port Harcourt Metropolis”.  Journal of Business of Value Creation, Vol.2, No. 1(93-105)(Nigeria)
  7. Ogbuji, C. N. and Azuma, J. (2014) “Store Image and Customer Patronage of Apparel Firms in Port Harcourt”. Journal of Business and Value Creation. Vol. 3, No. 1(75-91) (Nigeria)
  8. Ogbuji, C. N. (2015), “ Exploring the Growth and Practical Relevance of Marketing Education in Nigeria”. Journal of Business and Value Creation, Vol. 4, No 2. (188-198) (Nigeria)

30   Eke, H. O., Ogbuji, C. N. and Asiegbu, I. F. (2016), “Information Technology Resources and Students’ Academic Performance in Federal Universities in Nigeria”, Nigerian Academy of Management Journal,  Vol. 9, No. 1 (107-128), (Nigeria).

 

  1. Asiegbu, I. F. and Ogbuji, C. N. (2016), “Corporate Vertical Marketing Systems and Downstream Petroleum Marketing Effectiveness of NNPC in Rivers State. African Social and Educational Journal, Vol. 5, No. 1. (252-2620 (Nigeria)
  2. Ogbuji, C. N. (2016), “Marketing Implications of a Deregulated Economy: The Nigerian Perspective”. Journal of Business and Value Creation, Vol. 5, No 1. (16-24) (Nigeria)
  3. Iwuala, L. and Ogbuji, C. N. (2016), “Repositioning the Nigerian Financial System in the wave of the Global Economic Meltdown: A Historical Review. Journal of Business and Value Creation, Vol. 5, No 1. (16-24) (Nigeria)
  4. Anwuri, P. N. and Ogbuji, C. N. (2016), “Service Innovation and Consumer Patronage in Nigerian Domestic Airline Routes”. Journal of Business and Value Creation, Vol. 5, No 1. (16-24) (Nigeria)
  5. Ogbuji, C. N. and Tula, B. G. (2016), “ Customer Complaints Handling

and Patronage of Commercial Airlines in Port Harcourt”, Ilorin Journal

        of Marketing (IJM), Vol. 3, N0. 1, (58-72) (Nigeria).

 

  1. Ogbuji, C. N. (2016), “ Towards Improved Public Sector Performance in Nigeria: A Case for the Adoption of the Marketing Philosophy”, Ilorin Journal of Marketing (IJM), Vol. 3, N0. 2, (54-62) (Nigeria).

 

  1. Ogbuji, C. N. (2016), “Reducing the Incidence of Poverty in Nigeria through the Instrumentality of Marketing”, Ilorin Journal of Marketing (IJM), Vol. 3, N0. 2 , (107-119) (Nigeria).

 

 

BOOKS

  1. *Ogbuji, C.N. (2008), Marketing in Contemporary  Nigeria: A Practical Approach. Owerri: Stramark Communications Consult.

 

  1. *Anyanwu, A.V., Azugama, M. and Ogbuji, C.N. (2011), Agricultural Marketing in Nigeria: Principles and Practice. Owerri: Avan Global Publications.

 

  1. *Kalu, S.E., Ekeke, J., C.N. and Obinna, P. (2011), Retail and Wholesale Management in Nigeria. Awka: Rex Charles and Patrick Limited.

 

  1. Ogbuji, C. N. (2012), Marketing Parade. Owerri: Stramark Communications Consult.

 

  1. Ogbuji, C. N. (2013), Marketing Research. Port Harcourt: African Entrepreneurship and Leadership Initiative.

 

CHAPTERS IN EDITED BOOKS

 

  1. *Ogbuji, C.N. (2008), “Branding: A Strategic Marketing Tool in a Competitive Environment. In Ogbuji, C. N. (ed.) Marketing in Contemporary Nigeria. : A Practical Approach. Owerri: Stramark Communications consult. (181-199)

 

  1. *Ogbuji, C. N. (2008), “Public Relations in the Service of Public Enterprises. In Ogbuji, C.N. (ed.) Marketing in Contemporary Nigeria. : A Practical Approach (137-166). Owerri: Stramark Communications Consult.
  2. *Ogbuji, C.N.  and Okeke, C.I. (2008), “Requirements for Successful Tendering under the Due Process Policy”. In Ogbuji, C.N. (ed.) Marketing in Contemporary Nigeria: A Practical Approach (116-136). Owerri: Stramark Communications Consult.
  3. *Ogbuji, C. N. and Okeke, C. I. (2008), “Repositioning Nigeria: The Role of Marketing. In Ogbuji, C. N. (ed.) Marketing in Contemporary Nigeria: A Practical Approach Owerri: Stramark Communications Consult.

 

  1. *Ogbuji, C. N. (2008), “Marketing for Entrepreneurs. Port Harcourt: Paragraphics.

 

  1. *Onuoha, B.C. and Ogbuji, C. N. (2011), “Cost Theory”. In Onuoha, B.C. and Ogbulu, M. O. (ed.), Managerial Economics: Principles and Practice (2nd Edition) (140-157). Port Harcourt: Educational Books and Investment Limited.

 

  1. *Ogbuji, C.N. (2011), “Agricultural Marketing Financing. In Anyanwu, A.V., Azugama, V. and Ogbuji, C. N. (eds.) Agricultural Marketing in Nigeria: Principles and Practice. (158-189). Owerri: Avan Global Publications.

 

  1. *Ogbuji, C. N. (2011), “Nature of Petroleum Marketing in Nigeria. In Anyanwu, A.V., Azugama, M. and Ogbuji, C. N. (eds.) Agricultural Marketing in Nigeria: Principles and Practice (190-220). Owerri: Avan Global Publications.

 

  1. *Ogbuji, C. N. (2011). “Elements of Marketing. In Onuoha, B. C. and Ogbulu, M. O. (eds.) Introduction to Business (213-229). Port Harcourt: African Entrepreneurship and Leadership Initiative.

 

  1. *Ogbuji, C.,N. (2011), “ Marketing Strategies” in Onuoha, B.C. (ed.) Business Policy and Strategy (255-269). Port Harcourt: Africa Entrepreneurship and Leadership Initiative.

 

  1. Onuoha, B. C. and Ogbuji, C. N. (2011), “Corporate Governance” in Onuoha, B. C. (ed.) Business Policy and Strategy (113-127). Port-Harcourt: African Entrepreneurship and Leadership Initiative.

 

  1. Onuoha, B. C. and Ogbuji, C. N. (2011), “Improving Business Environment via Corporate Governance”. In Onuoha, B. C. (ed.) Business and Entrepreneurial Environment: A Nigerian Perspective (170-189)

 

  1. Ogbuji, C. N. and Izogo, E. E. (2012), “From Transaction Marketing to Relationship Marketing: A Review. In Ogbuji, C. N. (ed.) Marketing Parade (19-47). Owerri: Stramark Communications consult.

 

 

 

PAPERS PRESENTED IN CONFERRENCES

 

  1. *Ogbuji, C. N. and Okeke, C. I. (2007), “ Repositioning Nigeria: The Role of Marketing”. Paper Presented at the National Institute of Marketing in Nigeria-Marketing Educators Conference, Enugu (September, 2007)

 

  1. *Ifegbo, I. and Ogbuji, C. N. (2008), “Developing the Hospitality Industry in Nigeria: An Imperative for the Adoption of the Marketing Philosophy. Paper Presented at the National Institute of Marketing in Nigeria-Marketing Educators Conference, Calabar (September 2008)

 

  1. *Onuoha, B. C. and Ogbuji, C. N. (2011), “Towards Improved Corporate Governance in Nigeria”. Paper Presented at the Academy of Management Nigeria Conference on Conflict Management, Corporate Governance and National Development, Abuja (October, 2011)

 

  1. *Ojukwu, C. O., Ibanichuka E. L. A. and C. N. (2011) “External Auditors Role in Corporate Governance and Financial Performance of Banks in Nigeria”. Paper Presented at the Academy of Management Nigeria, Conference on Conflict Management, Corporate Governance and National Development, Abuja (October, 2011)

 

  1. Ogbuji, C. N., Asiegbu, I. F., Okpara, G. S. and Izogo, E. C. (2014) “A Study of Consumer Behaviour Towards Products with  or without National Agency for Food, Drug Administration and Control (NAFDAC) number. Paper presented at the Academy of World Business Marketing and Management Development 6th Biennial Conference, Dubai (August 2014)

 

  1. Eke, H. O., Ogbuji, C. N. and Asiegbu, I. F. (2015), ‘ Information Technology Resources and Students’ Academic Performance in Federal Universities in Nigeria”, paper presented at The Academy of Management Nigeria conference on Resource Management for Sustainable Development, University of Benin, Benin City, Nigeria, (29th-30th July, 2015).

 

Teaching Experience: I have taught both graduate and undergraduate courses for over thirteen years but effectively for nine years. Within this period, I have supervised and co-supervised over 300 undergraduate projects and over ten Master Dissertation. Some of the courses taught include; principles of marketing, consumer behavior, distribution and logistics management, marketing research, marketing communication, public relations, agricultural/food marketing, brand management, marketing environment, entrepreneurship/small business management, advertising and sales promotions, electronic marketing etc. specifically, at the M. Sc level, I have taught, agricultural/food marketing, marketing research and services marketing.

Service to the University, Nation and Community:

  1. Acting Head, Department of Marketing, University of Port Harcourt, October 24, 2014-October 23, 2016.
  2. National Examination Council (NECO), Examinations Monitoring Officer;    May 2010 – 2013
  3. External Examiner: Master of Science (MSc) programme in Marketing, Ebonyi State University, Nigeria, 2014/2015 session.
  4. External Assessor: Rivers State Polytechnic, Bori, Rivers State, 2014.
  5. Postgraduate Studies Coordinator, Department of Marketing, University of Port Harcourt, October 24, 2012-October 23, 2014.
  6. Member, Faculty Committee on Establishment of Doctor of Business Administration programme, October 24, 2012-October 23, 2014.
  7. Member, Board of Governors, College of Continuing Education, University of Port Harcourt, 2014-Date.
  8. Head, Marketing, ‘ The Entrepreneur” An International Magazine published by University of Port Harcourt, 2012-2015.
  9. Visiting Lecturer, University of Port Harcourt Business School, 2012-2016.

TRAININGS/WORKSHOPS

  1. Open and Distance Learning Module Development Workshop, December, 2013
  2. Workshop on Entrepreneurship, July 2012
  3. Train the Trainers Workshop on Teaching General Entrepreneurship Courses in Universities, August, 2012.
  4. Education Tax fund (ETF) Sponsored, ICT Capacity Building Workshop, June, 2004.

 

HONOURS:

Best graduating BSc. Student in Marketing, Abia State University, Uturu (1998)

Best graduating MBA Student in Marketing, Abia State University Uturu (2006)

Extra Curricula Activities : Watching and playing football, watching Epic Movies and Reading Novels.

 

 

 

 

 

 

 

PUBLICATIONS

BY  : CHINEDU N. OGBUJI- PhD

DEPARTMENT OF MARKETING, FACULTY OF MANAGEMENT SCIENCES, UNIVERSITY OF PORT HARCOURT

S/NO AUTHORS/YEAR TITLES/PUBLISHER DESCRIPTION/SUMMARY
      JOURNALS ARTICLES- FOREIGN/INTERNATIONAL
 1 Chukwu, I., Ogbuji, C.N. and Onuoha, A. O. (2010) Managing Products in a Depressed Economy: The Nigerian Experience. International Journal on Sustainable Development, Vol 6 No 4, November, 2010. International Center for Constructive Research, South Africa. 17 pages This is a secondary data based analysis of the challenges, strategies and implications of product/brand management in a depressed economy with special focus on the Nigerian economy. It equally entailed a comparative study of other economies to buttress the level of depression in Nigeria.

 

 
2 Ogbuji, C. N., Izogo, E. E. and Onuoha, A. O. (2011) An X-ray of the Level of Electronic Purse Usage in Nigeria.

Published by African Research Review, Vol. 5(6), serial no. 23, November, 2011. International Association of African Researchers and Reviewers Inc. Ethiopia. 12 pages

 This study set out to examine the level of e-purse usage in Nigeria. The study adopted a purely secondary data approach. Insecurity, erosion of privacy, customer inertia and operational difficulties were implicated in the study as militating against its usage in Nigeria. It is believed that if these inconsistencies are addressed, its acceptance will increase.

 
    3 Ogbuji, C. N., Izogo, E. E. and Alagah, K. (2011) A REVIEW OF THE FACTORS OFF-PUTTING THE APPLICATION OF RELATIONSHIP MARKETING IN NIGERIA: AFRICAN RESEARCH REVIEW, VOL. 5(4) NO. 21. International Association of African Researchers and Reviewers Inc. Ethiopia. 14 pages This work is a theoretical review of the dominant factors negating the adoption of relationship marketing in Nigeria. Such factors as lack of trust, loose competitive states of business environment, lack of internal marketing and low level of technical development were implicated in the study. Recommendations were equally made as to how the negative effects of these factors could be minimized.
    4 Ogbuji, C. N., Anyanwu, A. V. and Onah, J. O. (2011) An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in Southeast, Nigeria: International Journal of Business and Management, Vol. 6 No. 6. Canadian Center for Science and Education. 16 pages. This investigation explored the authenticity of the widespread claims pertaining to the efficacy of branding as a marketing tool, with special focus on the contributory roles of its various elements in impacting consumer behavior. It was found out that company name and packaging play more significant roles than other elements of branding, namely brand name and brand mark.
   5 Ogbuji, C. N., Onuoha, B. C. and Izogo, E. E. (2012) Analysis of the Negative Effects of the Automated Teller Machine (ATM) as a Channel for Delivering Banking Services in Nigeria. International Journal of Business and Management, Vol. 7 No. 7, April, 2012. Canadian Center for Science and Education.

11 pages

 This paper proposed that the ATM system of delivering banking services not only contributes to the increasing rate of bank fraud but equally lures Nigerians into profligate expenditure. Using a sample of 600 respondents selected on the basis of convenience from two states of the federation, Lagos and Anambra, analyzing the hypotheses formulated with, Chi-Square, it was found that the results were consistent with the propositions made. It was therefore recommended among other things that banks should strive to increase their security layers to subvert the tricks of web scammers and limit the amount which customers will be allowed to withdraw at a time.

 
    6 Izogo, E.E., Ogbuji, C. N.,  Onuoha, A. O., and Kalu, S.E. (2012) Impact of Demographic variables on consumers’ Adoption of E-Banking in Nigeria: An Empirical Investigation: European Journal of Business and Management, Vol.4, No 17. International Institute for Science Technology and Education, New York USA. 9pages Using a sample of 150 respondents conveniently drawn from the eight commercial banks operating in the study area an examination of the impact of six demographic variables of gender, marital status, religion, income, age, and education level on e-banking adoption was conducted and it was found that while marital status, age, education level had significant influence, the reverse was the case for the others.
    7 Asiegbu, I. F., Ogbuji, C. N. and Ubani, V. O. (2012) Salesforce Competence Management: Its Relevance and Framework. European Journal of Business and Management, Vol. 4 No. 9.

International Institute for Science, Technology and Education, 11 pages

 This work explored the issue of salesforce competence management in creating value for customers and achieving business goals. The paper maintains that, a firm can enable its salesforce acquire and improve its knowledge, skills and behavior through saleforce competence management.
     8 Onuoha, B. C., Ogbuji, C. N.,  Abu, A.A. and Oba, U.O. (2013) Strategies for Improving Corporate Governance by Organizations in Nigeria. International Business and Management, Vol. 7, No. 2

CSCanada. 6 Pages.

 This work surveyed global trends in corporate governance and its attendant legislations, regulatory frameworks and code of conduct and discovered that corporate malfeasance is more common in the third world nations including Nigeria, than in the advanced countries. Hence, this article highlighted major strategies that will improve corporate governance in Nigeria.

 
    9 Ogbuji, C. N.,  Kalu, S.E. and Maduenyoghasi, O.S. (2014) The Influence of Brand Extension Strategy on Marketing Performance of Soft Drinks Bottling Firms in Nigeria: American International Journal of Contemporary Research (AIJCR) Vol. 4, No. 1

Centre for Promoting Ideas, USA. 11 pages

 This study reckoned that since the recession of 1990’s many firms have lost loyal customers, due to firms’ inability to keep up with ever changing preferences and tastes of customers. It surveyed the effect of brand extension dimensions such as brand image similarity on Marketing performance metrics as sales volume and concluded that the combined influence of brand image similarity such as fit perception; does provide leverage to firm’s overall marketing performance.
JOURNAL ARTICLES- LOCAL AND NATIONAL
  10 Ogbuji, C. N. (2008) Analyses of Factors Influencing Consumer Choice for Automobile Cars:  Publisher: African Journal of Entrepreneurship, Vol. 1, NO. 2. African Entrepreneurship and Leadership Initiative, Port Harcourt. 10 pages. This is an empirical investigation into the why’s and wherefore of consumer dispositions towards automobile car brands available in the Nigerian market. .
 11 Ogbuji, C. N. (2008) Analysis of the Popularity of Consumption of Sachet Water Brands on Sale. Publisher: Journal of Business and Social Sciences, Vol. 3, No. 1.  Department of Marketing, Imo State University, Owerri. 10 pages This study undertaken principally to determine the effect of popularity of a brand of sachet water on its sales turnover was conducted with undergraduates of Abia State University, Uturu as the population of interest. It was revealed that there was a  strong positive relationship between brand popularity and sales turnover in the sachet water market.
12 Ifegbo, I. and Ogbuji, C. N. (2008) Developing the Hospitality Industry in Nigeria: An Imperative for the Adoption of the Marketing Philosophy. Publisher: African Journal of Enterpreneurship, Vol. 1, No. 2. African Entrepreneurship and leadership Initiative, Port Harcourt. 9 pages This article by means of both primary and secondary data sources, explored the level of appreciation of the marketing philosophy by operators in the hospitality industry in Nigeria and came to the conclusion that it is abysmally low. It identified this low appreciation and in some cases non adoption of the philosophy as being responsible for the underdeveloped nature of the industry. It further proposed an Ideal model of hospitality and marketing relationship to replace the existing one.
 13 Ogbuji, C. N. (2008). The Impact of Broadcasting Organization of Nigeria (BON) on Advertising Media Practice in Imo and Abia States. Publisher: Journal of Marketing and Public Policy, Vol 1, No1. Department of Marketing, Enugu State University of Science and Technology, Enugu. 24 pages This study examined the regulatory activities of BON and the extent it has succeeded in influencing Advertising media practice. The scope was restricted to Imo and Abia States. The study revealed among others that; media houses still encourage touting and are not fully conforming to the ideals of BON. It was recommended among other things, that BON should acquire a charter status and restructure its activities to make it more relevant and it should pioneer a media stakeholders forum to fashion a way forward, to better reposition advertising practice.
14 Agu, G. A. and Ogbuji, C. N. (2009) A Survey of Factors Influencing the Patronage of Transportation Firms in Nigeria. Publishers: Journal of Business and Finance, Vol. 2 No 1. Faculty of Business Administration, Imo State University, Owerri. 14 pages This study was conducted to find out the extent to which certain factors influence the patronage of transportation firms In Owerri. The study revealed that quality of customer service, safety, consistency among others ranked higher than location of terminals and promotions in influencing customers. The study recommended effective cost minimization and maintenance culture to transportation firms.
  15 Onuoha, A. O. and Ogbuji, C. N. (2010) An Empirical Study of the Impact of Packaging on Consumer Preference for Malt Drink Brands in Uturu, Abia State. Nigerian Journal of Economic and Financial Research Vol. 3, No. 1 Department of Economics, Abia State University Uturu. 12 pages. The study empirically investigated the role packaging played in consumer preference for brand of Malt, in view of the recent changes in the packages of different brands of the product. It was discovered among others that packaging is an influential factor on consumer preference for malt drinks.
 16 Onuoha, B. C. and Ogbuji, C. N. (2010) Venture Capital and the Development of Industrial Districts: Implications for Marketing Management. Publisher: African Journal of Entrepreneurship VOL 2 NO 2. African Entrepreneurship and Leadership Initiative, Port Harcourt. 10 pages This article discussed the importance of venture capital in the quest for Nigeria’s economic development and canvassed the Governments support in this guise.
 17 Onuoha, B. C. and Ogbuji, C. N. (2010) A Survey of the Motivation and Models of Entrepreneurship Development in Abia State, Nigeria. Publisher: African Journal of Entrepreneurship, VOL 2 NO 1. African Entrepreneurship and Leadership Initiative, Port Harcourt. 10 pages This is an empirical assessment of the various models and motivational strategies adopted by entrepreneurs in Abia State. The paper equally proffered needed solutions to the problems of entrepreneurship development.
 18 Asiegbu, I.F. and Ogbuji, C. N. (2011) The Nature and Scope of Marketing: National Journal of Banking and Finance, Vol. 2, No. 1. Department of Banking and Finance, Federal Polytechnic OKO. 10 Pages This paper addressed the issue of exchange and economic growth, the rediscovery of Marketing Management School, the European perspective, and what exactly Marketing is.
  19 Ikegwuru, M., Ogbuji, C. N. and Onuoha, A. O. (2011) Analyses of the practice of  Market Segmentation in the Health Industry: A Comparative Study of the Public and Private Hospitals in Rivers State. African Journal Of Entrepreneurship (AJE), Vol. 3 N0 1, April 2011. African Entrepreneurship and leadership Initiative, Port Harcourt. 15 pages This study weighed the level of adoption of market segmentation by both public and private hospitals and determined its impact on their individual profitability. It addressed the shortfalls on the application of this marketing strategy by hospitals and proffered solutions by way of recommendations.
 20 Ogbuji, C. N., Asiegbu, I. F. and Izogo, E. E. (2011) The Interface between the Relationship Marketing and the Pareto’s Principle: A Review. African Journal Of Entrepreneurship (AJE) Vol. 3 N0 1, April 2011.  African Entrepreneurship and Leadership Initiative, Port Harcourt. 17 pages. This is a theoretical exploration of the similarities and impact of the relationship marketing and Pareto’s principle on firm profitability, market share and customer satisfaction.
21 Ogbuji, C. N.  and Wodu, E.L.(2013) Political Environment and Marketing Performance of Supermarkets in Port Harcourt Metropolis: Journal of Business and Value Creation (JBVC), Vol.2 No.1. Department of Marketing, University of Port Harcourt. 13 pages. In this paper, the recent Rivers State government policies and programmes with regards to Road Constructions and ban on Roadside parking were brought under the searchlight with a view to ascertaining the relationship with the Marketing Performance of supermarkets in Port Harcourt. It was found that, the political environment, more than 65% of the times has a positive relationship with Marketing performance and 50% of the times, its positive relationship is significant.
22 Ogbuji, C. N. and Azuma, J. (2014) Store Image and Customer Patronage of Apparel Firms in Port Harcourt. Journal of Business and Value Creation, (JBVC) Vol. 3, No. 1.  Department of Marketing, University of Port Harcourt 17 pages.

 

 This study extensively dealt with the conceptualization of store image in impacting customer patronage. The study discovered that most of the times, store image does not have a positive and significant relationship with customer patronage.
BOOKS
1 Ogbuji,C.N.

(Editor) (2008)

 Marketing in Contemporary Nigeria: A Practical Approach. Publishers: Stramark Communications Consult, 348 Pages. This edited book is a collection of apt and topical issues in marketing authored by seasoned academics and practitioners in the field of Marketing and related areas. It captured the practice of marketing in Nigeria and explored various areas of marketing, including but not limited to, public sector marketing, strategy in marketing, consumerism, food and pharmaceutical marketing and legal aspects of marketing.
2. Anyanwu, A. V., Azugama, M. and Ogbuji, C. N.

(Editors)(2011).

 Agricultural Marketing in Nigeria: Principles and Practice. Publishers: Avan Global Publications, Owerri. 222 pages. Agriculture is one of the neglected, if not the most neglected aspect of the Nigerian economy. This is not withstanding its capacity for sustainable human and economic development of the nation. This book therefore was written to assist in reviving this all important sector and to forestall the impending doom that may befall the nation in future given the projection that our oil may not last beyond twenty years hence.
3 Kalu, S. E., Ekeke, J., Ogbuji, C. N. and  Obinna, P. (2011) Retail and Wholesale Management in Nigeria. Publishers: Rex Charles and Patrick Limited, Awka. 286 pages. This comprehensive book explored the nitty gritty of retailing and wholesaling in Nigeria with the purpose of promoting its application in all sectors of the economy for the purpose of entrepreneurship growth and national development.
4 Ogbuji, C.N.

(2012)

 Marketing Parade: In Honour of Aham Vitalis Anyanwu and Sylva Ezema Kalu. Publishers: Stramark Communications Consult and Avan Global Publications. 272 pages This book of readings is a parade of Marketing scholars and topics. It discussed pertinent issues like, the necessity of Marketing, comparative analysis of Transactional and Relationship Marketing, Marketing for food security, Rebranding, Market, segmentation, Electronic purse usage, Public Relations among others.
5 Ogbuji, C. N. (2013) Marketing Research. Publishers: African Entrepreneurship and Leadership Initiative, Port Harcourt. 217 pages This book is an attempt at exploring the horizon of Marketing research. Its nature, scope, process, methodology and execution. The beauty of this book lies in its use of local examples, easy-to-understand language and its brevity.
CHAPTER CONTRIBUTIONS
1. Ogbuji, C. N. (2008) Marketing and Poverty Reduction in Nigeria in Okpara, G.S. (Edited), Issues in Contemporary Marketing in Nigeria. Publisher: African Marketing Development Foundation (AMDEF) 25 Pages. The incidence of poverty is one that has come to stay in Nigeria. This chapter discussed its concept, causes and previous failed attempts to curb it. Finally, it offered marketing solutions for the reduction or extinction of poverty.
2 Ogbuji, C. N. (2008) Marketing and Public Sector Performance in Nigeria in Okpara, G.S. (Edited), Issues in Contemporary Marketing in Nigeria. Publisher: African Marketing Development Foundation (AMDEF) 12 Pages. The chapter examined the performance of the public sector in Nigeria and came to the conclusion that it is an abysmal failure. It therefore proffered marketing solutions to remedy the anomally.
3 Ogbuji, C. N. (2008) Branding: A Strategic Marketing Tool in a Competitive Environment in Ogbuji, C. N (Edited) Marketing in Contemporary Nigeria: A Practical Approach. Publishers: Stramark Communications. 18 Pages This chapter explored the product differentiation strategy and made a case for branding as the first among equals. It identified various methods through which branding helps to overcome competition and ensure a successful marketing operation.
 4 Ogbuji, C. N. (2008) Public Relations in the Service of Public Enterprises in Ogbuji, C. N (Edited) Marketing in Contemporary Nigeria: A Practical Approach. Publishers: Stramark Communications Consult. 29 Pages This chapter identified PR as a veritable marketing tool for improving the lot of our dying Public Enterprises. The chapter equally explored the various PR strategies needed by these enterprises.
5 Ogbuji, C. N. and Okeke, C. I. (2008) Requirements for Successful Tendering under the Due Process Policy in Ogbuji, C. N. (Edited) Marketing in Contemporary Nigeria: A Practical Approach. Publisher: Stramark Communications. 20 PAGES In this chapter, an in-road was made into the due process policy of the Federal Government and its implications on the pricing variable of the  marketing mix. The chapter is an imperative for purchasing and supply chain management.
6 Ogbuji, C. N. and Okeke, C. I. (2008) Repositioning Nigeria: The Role of Marketers in Ogbuji, C. N. (Edited) Marketing in Contemporary Nigeria: A Practical Approach. Publishers: Stramark Communications. 16 PAGES This chapter x-rayed the contributions and prospective role of marketing in the rebranding Nigeria project. It positively redefined the policy thrust of the rebranding project.
7 Ogbuji, C. N. (2010) Marketing for Enterpreneurs. Publishers: Paragraphics, 29 Pages. This chapter explored the strategies and methods for successful marketing of entrepreneurial ventures in Nigeria.
8 Ogbuji, C. N. (2011) Agricultural Marketing Financing in Anyanwu, A. V., Azugama, M. and Ogbuji, C. N. (Edited,) Agricultural Marketing in Nigeria, Principles and Practice. Publishers: Avan Global Publications. 32 pages. There has been a lot of hue and cry concerning the development of Nigeria’s agricultural sector as a needed alternative source of foreign revenue. Other than that, the need for food security in Africa’s largest nation cannot be over-emphasized. In line with this, this chapter identified finance as one of the critical areas that needs to be tackled if our agricultural sector is to be adequately developed. It explored among other things, importance of finance and financial management, types and sources of finance including world bank and government financing options.
9 Onuoha, B. C. and OgbujI, C.N. (2011) Cost Theory in Onuoha, B. C.(Edited), Managerial Economics: Principles and Practice (2ND edition). Publishers; Educational Books and Investments Limited, Port Harcourt, 18 Pages This chapter is an exploration of the theory of business cost and its implication for marketing management. Its types and method of determination were equally discussed while its influence on product pricing or price determination was not left out.
10 Ogbuji, C. N. (2011) Nature of Petroleum Marketing in Nigeria in Anyanwu, A. V., Azugama, M. and Ogbuji, C. N. (Edited,) Agricultural Marketing in Nigeria: Principles and Practice. Publishers: Avan Global Publications, Owerri. 31 pages. Petroleum is a primary product and therefore requires specialized marketing strategy. This chapter therefore discussed the necessary ingredients for the marketing of petroleum products as well as allied products. Equally discussed is the planning and production process of petroleum products as well as factors encouraging petroleum products scarcity.
11 Ogbuji, C. N. (2011) Elements of Marketing in Onuoha, B. C. (Edited) Introduction to Business. Publisher: African Entrepreneurship and Leadership Initiative.

16 pages.

 This chapter drew a relationship between marketing and business in line with exposing its imperatives as far as the development of businesses is concerned. Issues bothering on marketing concepts, functions, principles etc were discussed in details.
12 Ogbuji, C. N. (2011), Marketing Strategies in Onuoha, B. C. (Edited), Business Policy and Strategy. Publishers: African Entrepreneurship and Leadership Initiative, 15 Pages. This chapter discussed the different marketing strategies that could be adopted by a firm seeking marketing success in a competitive environment and their local applications.
13 Onuoha, B. C. and Ogbuji, C. N. (2011) Corporate Governance, in Onuoha, B. C.(Edited), Business Policy and strategy. Publishers: African Entrepreneurship and Leadership Initiative, 13 PAGES. Issues bothering on corporate governance are fast becoming very sensitive as far as organizational performance and economic development are concerned. In view of this, this chapter explored the concept, nature, history and application of corporate governance principles in Nigeria. It equally discussed factors negating its application and consequences therefrom.
14 Onuoha, B. C. and Ogbuji, C. N. (2012). “Improving Business Environment via Corporate Governance” In Onuoha, B.C. (Edited), Business and Entrepreneurial Environments:  A Nigerian Perspective: African Entrepreneurship and Leadership Initiative Port Harcourt. 20 pages This chapter addressed the issue of corporate governance, its importance and need in terms of improving Business environment.
15 Ogbuji, C. N. (2012)

 

 , “Is the Study of Marketing Necessary”. In Ogbuji, C. N. (ed.) Marketing Parade (1-18). Stramark Communication Consult. This paper is an attempt at exploring the critical importance of marketing of marketing and highlighting the need for expansion of its education horison

 

 
16 Ogbuji, C. N. (2012), “Reflections on the Marketing Implications of a Deregulated Economy. In Ogbuji, C. N. (ed.) Marketing Parade. 14 pages. Owerri: Stramark Communications Consult.

 

 

 This paper examined the current Government drive at deregulating the Nigerian economy and identified the marketing implications of such a drive.
17 Ogbuji, C. N. (2012) “From Transaction Marketing to Relationship Marketing: A Review. In Ogbuji, C. N. (ed.) Marketing Parade 28 pages. Owerri: Stramark Communications consult.

 

 This explored the paradigm shift from transaction to relationship marketing. It went further to expose, the differences and implications of this shift.
CONFERENCES ATTENDED
1 Okeke, C. I. and Ogbuji, C. N. (2007) Repositioning Nigeria: The Role of Marketing in National Institute of Marketing of Nigeria (NIMN), Marketing Educators Conference at University of Nigeria, Enugu Campus, 18-19 September, 2007.
2 Ifegbo, Ifeoma and Ogbuji, C. N. (2008) Developing the Hospitality Industry in Nigeria; An Imperative For the Adoption of the Marketing Philosophy in National Institute of Marketing of Nigeria, Marketing Educators Conference at University of Calabar, Calabar, 24-25 September, 2008.
3 Ojukwu, C. O, Ibanichuka, E. L. A and Ogbuji, C. N. (2011) External Auditors Role in Corporate Governance and Financial Performance of Banks in Nigeria in the Academy of Management Conference on Conflict Management, Corporate Governance and National Development at Sharon Ultimate Hotels, Garki Abuja, 19-20 October, 2011.
4 Onuoha, B. C. and Ogbuji, C. N. (2011) Towards Improved Corporate Governance in Nigeria in the Academy of Management Conference on Conflict Management, Corporate Governance and National Development at Sharon Ultimate Hotels, Garki Abuja, 19-20 OCTOBER, 2011.
5 Ogbuji, C.N., Asiegbu, I.F., Okpara, G.S. and Izogo, E.E. (2014) “ A Study of Consumer Behaviour towards Products with or without National Agency for Food, Drug Administration and Control (NAFDAC) number in Nigeria’s 6th Biennial Conference of the Academy of World Business, Marketing and Management Development, University of Wollongong in Dubai, August 11-14, 2014 Though the National Agency for food, Drug Administration and Control (NAFDAC) under Decree No. 20 of 1990’s was empowered to regulate and control the manufacture and Marketing of certain products in Nigeria, the impact of such regulatory and control practices in the behavior of the consumers is far from conclusive and beclouded by uncertainties hence, this work. Remarkably, it was found that NAFDAC regulation has no significant impact on consumer purchase behavior.