Lecturer's Details

Onuoha, Ama Onuoha

Senior Lecturer

marketing

Name:                                                                    Onuoha, Ama Onuoha

Contact Addresses:

 

OFFICE BLOCK/ADDRESS:                   

Department of Marketing,

Faculty of Management Sciences,

University of Port Harcourt,

P.M.B. 5323 Port Harcourt

 

Mobile Numbers:

+2340837755297

+2349072934441

+2348027425311

 

DESIGNATION(S):                                                 Senior Lecturer, University of Port Harcourt

 

RESEARCH FOCUS

 

Researching on contemporary issues in the following areas:

 

  1. Marketing Communications

 

  1. Retail and wholesale Management

 

  1. Service Marketing

 

EDUCATION AND QUALIFICATIONS

  1. B.Sc in Marketing, Abia State University, Uturu                 –               1999
  2. MBA in Marketing, University of Nigeria, Enugu, Campus                                 –               2006
  3. M.Sc. in Marketing, Abia State University, Uturu                 –               2009
  4. Ph.D in Marketing, Abia State University, Uturu                                 –               2015

 

CAREER WITHIN THE UNIVERSITY SYSTEM

  1. Graduate Assistant in Marketing, Abia State University, Uturu                                 –               2004 – 2007
  2. Assistant Lecturer in Marketing, Abia State University, Uturu                                 –               2007 – 2008
  3. Lecturer II in Marketing, University of Port Harcourt                                 –               2008 – 2011
  4. Lecturer I in Marketing, University of Port Harcourt –               2011 – 2015
  5. Senior Lecturer in Marketing, University of Port Harcourt –               2015 –  Date

 

 

TEACHING EXPERIENCE

  1. Government Day Secondary School, Kutigi, Niger State

Corps Teacher (NYSC)                                                                                                      –               2000 / 2001

  1. Economics
  2. Commerce
  3. Mathematics

 

  1. Pinnacle of knowledge Academy, 24A Ngwa Road, Aba                                 –               2001 – 2003

1              Economics

  1. Commerce
  2. Mathematics

 

  1. C. Abia State University, Uturu                 –               2004-2008
  2. MKT 102                               –               Introduction to Marketing
  3. BUS III                                    –               Business Mathematics
  4. MKT 201                               –               Principles of Marketing I
  5. MKT 202                               –               Principles of Marketing II
  6. MKT 222                               –               Public Relations
  7. BUS 302                                –               Managerial Economics
  8. BUS 311                                –               Quantitative Analysis for Business
  9. MKT 321                               –               Marketing Communications
  10. MKT 341                               –               Consumer Behaviour
  11. MKT 401                               –               Marketing Management
  12. MKT 432                               –               Wholesale and Retail Management
  13. MKT 434                               –               Marketing Logistics

 

  1. Metropolitan Community College, Canada / Abia State

University, Uturu                                                                                                               –               2007-2008

 

  1. IHMC 191 –               Business and Executive Travel
  2. IHMC 195 –               Event Planning and Promotion
  3. IHMC 321 –               Tourism and the Hospitality Industry
  4. IHMC 428 –               International Hotel Management

 

  1. University of Port Harcourt                                                                 –               2008 – Date
  2. MKT 261.1                            –               Consumer Behaviour
  3. MKT 270.1                            –               Principles of  Marketing
  4. GES 300.1                            –               Fundamentals of Entrepreneurship
  5. MKT 350.2                            –               Marketing Environment
  6. MKT 351.3                            –               Brand Management
  7.              MKT 374.1                            –               Agricultural Marketing
  8. MKT 377.2 –               Retail and Wholesale Management
  9. MKT 382.2 –               International Marketing
  10. MKT 396.2                            –               Public Relations
  11. MKT 451.2                            –               Analysis for Business Decision for Marketers
  12. MKT 476.1 –               Marketing Research
  13. MKT 701.1 –               Fundamentals of Marketing
  14. MKT 711.2 –               Introduction to Sales Management
  15. MKT 713.2 –               Introduction to Marketing Research
  16. MKT 806.1 –               Marketing Management
  17. MKT 801.1 –               International Marketing
  18. MKT 806.2 –               Adv. Quantitative Techniques in Marketing
  19. MKT 814.2 –               Adv. Marketing Research

 

 

 

UNIVERSITY SERVICE

  1. Degree Result Complier

Department of Marketing, Abia State University, Uturu.                                               –               2005-2008

 

 

  1. Member, Project Monitory and Implementation

Committee, Faculty of Business Administration

Abia State University, Uturu                                                                                              –               2005-2008

 

 

  1. One of the Examination Officers, Faculty of Business

Administration, Abia State University, Uturu                                                                  –               2006-2008

 

 

  1. Member, University Examination Time-Table

Committee, Abia State University, Uturu                                                                         –               2006-2008

 

 

  1. Degree Result Compiler

Department of Marketing, University of Port Harcourt                                                  –               2008-2016

 

  1. Member, Editorial Board

Journal of Business & Value Creation

Department of Marketing, University of Port Harcourt                                                                 –               2015-Date

 

  1. Chairman, Examination Committee

Faculty of Management Sciences,

University of Port Harcourt                                                                                                 –               2016-Date

 

  1. Member, Research and Publication Committee,

Faculty of Management Sciences,

University of Port Harcourt                                                                                                 –               2016-Date

 

  1. Member, University Examinations Committee

University of Port Harcourt                                                                                                 –               2017-Date

 

PROFESSIONAL AFFILIATIONS

  1. Member, National Institute of Marketing of Nigeria (NIMN)
  2. Member, The Academy of World Impact Leaders (AWIL)
  3. Member, The Academy of Management Nigeria (TAMN)

 

CONFERENCES ATTENDED

  1. Marketing Educators Conference, 15-16 Aug, 2005

Venue:                   University of Lagos

Organizers:           National Institute of Marketing of Nigeria (NIMN)

 

  1. 1st National Conference of the School of Business and Management Technology, Abia State Polytechnic, Aba, 21st – 23rd June, 2006.

Venue:                   Abia State Polytechnic, Aba

Organizers:           School of Business and Management Technology,

Abia State Polytechnic, Aba.

 

  1. 2011 International Conference on the Democratic Rule (1999-2011) and Socio-Economic Activities in Nigeria

Venue:                   Alvan Ikoku College of Education, Owerri

Organizers:           Avan Global and Department of Marketing, Imo State University, Owerri.

 

  1. Marketing Educators Conference, 4-5 December, 2014.

Venue:                   University of Nigeria, Enugu Campus

Organizers:           National Institute of Marketing of Nigeria (NIMN)

 

  1. International Conference on Business and Economy, 15-17 September, 2015

Venue:                   University of Uyo

Organizers:           Faculty of Business Administration, University of Uyo.

 

  1. International Conference and Doctoral Colloquium on Development in Africa: Perspectives, Issues and Trends, 17-19 November, 2015.

Venue:                   Bayero University, Kano

Organizers:           Faculty of Social and Management Sciences, Bayero University, kano.

 

  1. The 11th National Conference on Service Delivery for a New Nigeria, 25-26 October, 2017

Venue:                   Nnamdi Azikiwe University, Awka

Organizers:           The Academy of Management Nigeria.

 

WORKSHOPS ATTENDED

 

  1. Advanced Digital Appreciation Program – Tertiary Training (ADAPT), 16 – 20 October, 2006.

Venue:                   University of Calabar

Organizers:           Digital Bridge Institute, International Centre for Communications Studies.

Sponsors:              Nigerian Communications Commission (NCC)

 

  1. Basic Leadership Workshop, 26 – 30 May, 2008

Venue:                   Abia Hotels Ltd, Umuahia

Organizers:           The Academy of World Impact Leaders (AWIL)

 

  1. Advanced Leadership Workshop (Executive Level), 28 – 30 July, 2008

Venue:                   CFC, 52 School Road, Umuahia

Organizers:           The Academy of World Impact Leaders (AWIL)

 

  1. Online Students Exams and Records Management, March 2013

Venue:                   ICT Centre, University of Port Harcourt

Organizers:           University of Port Harcourt and Cinfores

 

  1. Open and Distance (ODL) Module Development, 3-10 December, 2013

Venue:                   Port Harcourt Business School

Organizers:           University of Port Harcourt, Open and Distance Learning Centre.

 

  1. 2-Day grant-winning proposal writing Workshop, 10th -11th May, 2017

Venue:                   University of Port Harcourt

Organizers:           Faculty of Management Sciences,

University of Port Harcourt.

 

PUBLICATIONS

International Journal Articles

1*.           Chukwu I, Ogbuji C., Onuoha AO.  Managing products in a depressed economy: The Nigeria experience. International Journal on Sustainable Development 2010; 6(4): 130-146 (South Africa).

 

2*.           Ogbuji CN, Izogo EE, Onuoha AO. An x-ray of the level of electronic purse usage in Nigeria. African Research Review 2011; 5(6): 199-212. (Ethiopia).

 

3*.           Emest EI, Ogbuji CN, Onuoha AO, Kalu SE. Impact of demographic variables on consumers adoption of e-banking in Nigeria: An empirical investigation. European Journal of Business and Management 2012; 4(17): 27-39. (UK).

 

4*.           Oko ANE, Onuoha AO. After-sales services and consumers’ perception of quality: A study of refrigerator users (consumers) in South East, Nigeria. Business and Management Horizons 2013; 1(2):56-83. (USA).

 

5*.           Okpara GS, Onuoha AO. Bank selection and patronage by university students: A survey of students in Umudike, Nigeria. Asian Business Review 2013; 2(2): 12-18. (Bangladesh).

 

6*.           Ogwo EO, Onuoha AO. The imperative of marketing in the management of deregulation: A study of the Nigeria downstream oil sector. Asian Journal of Management Sciences and Education 2013;2(3):1-10. (Japan).

 

 

  1. Onuoha AO, Ogbuji CN. Marketing recipes for popularizing and creating a acceptance for government policies and programmes in Nigeria. International Journal of Research in Business Studies and Management 2015:;2(10): 19-26. (India)

 

  1. Onuoha AO, Ogbuji CN. Appraisal of the performance of palm produce marketers in Nigeria: Implications of the abolition of palm produce marketing board. International Journal of Managerial Studies and Research 2015; 3(11): 1-7. (India).

 

 

  1. Nnenanya D, Ogbuji CN, Onuoha AO. Impact of event marketing on tourists inflow in the South-South region of Nigeria. International Journal of Managerial Studies and Research 2016; 4(2): 40-48. (India).

 

  1. Ogbuji CN, Onuoha AO, Onuegbu, O. Brand personality and marketing performance of deposit money banks in Port Harcourt, Nigeria. International Journal of Research in Business Studies and Management 2016; 3(5): 37-48: (India).

 

  1. Ogbuji CN, Onuoha AO, Usman A. Spatial layout and customer patronage of cinema firms in Port Harcourt, Nigeria. International Journal of Research in Business Studies and Management 2016; 3(6): 44-50: (India).

 

  1. Agu GA, Onuoha  AO. Psychological influences and fashion consumption behaviour of customers in South East, Nigeria. International Journal of Research in Business Studies and Management 2016;3(12):38-48.(India).

 

  1. 13. Onuoha AO,  Nnenanya D. Impact of servicescape on customer patronage of fuel stations in Abia State, Nigeria. International Journal of Managerial Studies and Research 2017;5(3): 14-19. (India).

 

  1. Onuoha AO, Nnenanya D. Store layout and customer loyalty of supermarkets in Port Harcourt, Nigeria. International Journal of Managerial Studies and Research 2017;5 (3): 34-39. (India).

 

  1. Onuoha AO, Nnenanya D. Impact of cause-brand affinity and longevity of partnership on consumer response to cause-related marketing in Nigeria. European Journal of Business and Management 2017; 9(15): 44-48. (UK).

 

  1. Onuoha AO, Nnenanya D. Cause-related marketing and consumer response: A study of Nigerian soft drink industry. Journal of Marketing and Consumer Research 2017; 35:10-16. (UK).

 

  1. Onuoha AO, Nnenanya D. Consumer evaluation of cause-related marketing: A comparison with sales promotion and sponsorship. Elixir Marketing Management 2017; 107: 47245-47249. (India). E-journal. Available online at www.elixirpublishers.com.

 

  1. Onuoha AO, Igwe P. Choice criteria for customer patronage of hotels: A study of university lecturers in Abia State, Nigeria. Elixir Marketing Management 2017; 107: 47254-47258. (India). E-journal. Available online at www.elixirpublishers.com.

 

19           Igwe P,Onuoha AO. Service blueprint and customer post-purchase behavior of hotels in Nigeria. International Journal of Research in Business Studies and Management 2017,4(12(:19-27 (India).

 

 

National Journal Articles 

1*.           Onuoha AO. Families and households and their consumption patterns. Journal of Business and Social Sciences 2008; 3(1):109-119 (Nigeria).

 

2*.           Onuoha AO. A comparative analysis of packaging as an influential factor on consumers’ preference for malt drinks (A study of maltina’s old and new packages). Journal of Business and Finance 2009; 2(1): 242-252 (Nigeria).

 

3*.           Onuoha AO.  Cost-conscious marketing research strategies for small and medium scale enterprises in Nigeria. Nigeria Journal of Economic and Financial Research 2009; 2(2): 126-139 (Nigeria).

 

4*.           Onuoha AO. Ogbuji CN. An empirical study of the impact of packaging on consumer preference for malt drink brands in Uturu, Abia State. Nigerian Journal of Economic and Financial Research 2010; 2(1): 73-84. (Nigeria).

 

5*.           Ikegwuru M, Ogbuji CN, Onuoha AO. Analysis of the practice of market segmentation in the health industry: A comparative study of public and private hospital in Rivers State. African Journal of Entrepreneurship 2011;3(1): 46-61. (Nigeria).

 

 

 

6*.           Onuoha AO. Niger delta conflicts resolutions in the present democratic dispensation (1999 to June, 2011). Journal of Business and Social Sciences 2013; 3(2): 138-144. (Nigeria).

 

 

7..            Onuoha AO, Nto CPO. Essential marketing tools for survival and longevity of small and medium scale enterprises in Nigeria. Journal of Business and Value Creation 2015; 4(1): 1-9. (Nigeria).

 

 

  1. Onuoha AO, Agu GA. Determinants of consumers’ choice and patronage of perfumes in Abia State, Nigeria. Journal of Business and Value Creation 2015; 4(2): 162-173. (Nigeria).

 

 

  1. Onuoha AO, Agu GA,  Service innovation and customer satisfaction of hotels in Port Harcourt, Nigeria. Journal of Business and Value Creation 2016;5(1): 232-245. (Nigeria).

 

  1. Onuoha AO, Akpanabia EN. Service environment and parents’ loyalty to private-owned secondary schools in Rivers State, Nigeria. Journal of Business & Value Creation 2016; 5(2): 90-97. (Nigeria).

 

  1. Onuoha AO,  Visual merchandising and customer patronage of supermarkets in Port Harcourt. West African Journal of Business and Management Sciences 2017;6(3): 9-17. (Nigeria).

 

12           Onuoha  AO,  Okpara GS. Modeling for successful cause-related marketing campaigns in Nigerian malt drink industry. Journal of Business and Economy 2017; 9(2): 11-23 (Nigeria).

 

  1. Nnenanya D, Onuoha AO: Humour in advertising and consumer purchase intention of GSM products in Port Harcourt, Nigeria. Journal of Accounting and Business 2017; 5(2): 1-8. (Nigeria).         

 

Chapters In Edited Books

  1. Onuoha AO. Strategies for marketing government policies and programmes. In CN Ogbuji, (ed), Marketing in contemporary Nigeria: A practical approach (pp72-89). Owerri, Nigeria: Stra-Mark Communication Consult; 2008.

 

  1. Onuoha AO. Fundamentals of entrepreneurship. In BC Onuoha, and OM Ogbulu. (eds), Introduction to business (pp 296-322).Port Harcourt, Nigeria: African Entrepreneurship and Leadership Initiative: 2011.

 

  1. Onuoha AO. Marketing for entrepreneurs. In Faculty of Management Sciences, University of Port Harcourt (ed), Entrepreneurship and small business management: theory and practice (pp 241-263). Port Harcourt, Nigeria: University of Port Harcourt Press; 2011.

 

  1. Onuoha AO. Export marketing and the internationalization of indigenous enterprises. In CN Ogbuji (ed.), Marketing Parade (pp 240-268). Owerri, Nigeria: Stra-mark Communication Consult; 2012.

 

  1. Onuoha AO. Sales promotion. In GS Okpara and GA Agu (eds), Intermediate marketing (pp 101-115). Owerri, Nigeria: Avan Global Publication; 2016.  

 

  1. Ogbuji CN, Onuoha AO, Market opportunity analysis. In C. Onuoha and S. Egbe (eds), University of Port Harcourt Fundamentals of Entrepreneurship and Small Business Management (pp 41-56). Port Harcourt, Nigeria: University of Port Harcourt Press; 2016.

 

  1. Ogbuji CN, Ozuru HN, Onuoha AO, Eke HO, Uduma IA. New Opportunities for Expansion. In C. Onuoha and S. Egbe (eds), University of Port Harcourt Fundamentals of Entrepreneurship and Small Business Management (pp 41-56). Port Harcourt, Nigeria: University of Port Harcourt Press; 2016.

  

 

Papers Presented in Conferences

 

  1. Onuoha AO. Niger delta conflicts resolution in the present democratic dispensation (1999-June, 2011). Paper presented at the 2011 International Conference on the Democratic Rule (1999-2011) and Socio-Economic Activities in Nigeria, Owerri, Nigeria (July, 2011).

 

  1. Onuoha AO, Ogbuji CN. Marketing recipes for acceptance of government policies and programmes in rural areas of Nigeria: Paper presented at an International Conference on Business and Economy, Uyo, Nigeria (September, 2015).

 

  1. Onuoha AO, Nto CPO. Essential marketing tools for survival and longevity of small and medium scale enterprises in Nigeria. Paper presented at an International Conference and Doctoral Colloquium on Development in Africa: Perspectives, Issues and Trends, Kano, Nigeria (November, 2015).
  2. Onuoha AO. Measuring customer satisfaction of after-sales services of home appliance firms using American customer satisfaction index (ACSI) model. Paper presented at the 11th National Conference on Service Delivery for a New Nigeria, Awka, Nigeria (October, 2017).

 

  1. Onuoha AO. Igwe P. Service blueprint and customer post-purchase behaviour of hotels in Nigeria. Paper presented at an International Conference and Doctoral Colloquium on Development in Africa: Perspectives, Issues and Trends, Kano, Nigeria (November, 2015).         

 

 

RESEARCH SUPERVISION

Supervised over 85 Marketing Students’ research projects in the undergraduate programme of Abia State University, Uturu from 2005 to 2008, and had been doing same in the Department of Marketing, University of Port Harcourt for both undergraduate and post-graduate students since 2009 and 2015, respectively.

 

 

COMMUNITY SERVICE

  1. Secretary, Assemblies of God Church, ABSU, Uturu.                                 –               1995 – 1997
  2. Financial Secretary, Assemblies of God Church ABSU, Uturu                                 –               1995 – 1997
  3. Drama Director, Assemblies of God Church, ABSU, Uturu                                 –               1997 – 1999
  4. Publicity Secretary, National Association of Nkporo

Students (NANS), ABSU Chapter                                                                                    –               1998 – 1999

  1. Treasurer, National Association of Marketing Students

(NAMS), ABSU Chapter.                                                                                                    –               1998 – 1999

  1. President, Youth Ministries, Assemblies of God Church,

Kutigi, Niger State.                                                                                                              –               2000 – 2001

 

 

AWARDS/HONOURS

  1. Best Graduating Marketing Student,

Abia State University, Uturu                                                                                              –               1999

 

  1. Best – behaved Graduating Student, Assemblies

of God Nigeria, ABSU, Uturu.                                                                                           –               1999

 

  1. Award for Distinguished Teaching by the Nigerian

Universities Accounting Students’ Association (NUASA),

ABSU Chapter                                                                                                                     –               2006

 

  1. Honourary Award as the Best Student – Friendly

Lecturer in the Faculty of Business Administration,

Abia State University, Uturu by the National Association

of Marketing Students (NAMS), ABSU Chapter                                                             –               2008

 

  1. Best Couple Award by the Youth Ministries, Assemblies of

God Nigeria, World Bank Housing Estate, Umuahia.                                                  –               2010

 

  1. Human Capacity Builder Award by the Women Ministries,

Assemblies of God Nigeria, 3 – 15 Ozuitem Road, Aba.                                            –               2014

 

  1. Award for Outstanding Contribution in Expanding God’s Vineyard and

Selfless Service to Humanity, Assemblies of God Nigeria, 12 Arochukwu

Street, Aba.                                                                                                                           –               2014