Lecturer's Details

NNENANYA, AKUNNE DORIS

Lecturer

marketing

FULL NAMES: NNENANYA, AKUNNE DORIS EKA

DESIGNATION(S): Lecturer in Marketing

BRIEF PROFILE:

Mrs. Nnenanya, D.A., is presently on a PhD Programme in Marketing in the University of Port Harcourt, Choba,Port Harcourt, Rivers State, Nigeria. She obtained her Master of Science(MSc) in Marketing from the same institution as above.  Master of Business Administration (MBA) in Marketing Technology and Post Graduate Diploma (PGD) in Marketing Technology from the Federal University of Technology, Owerri in Imo State,Nigeria. Also, had a Bachelor of Arts (BA) in Religion from the Imo State University, Owerri, Imo State.

A Lecturer in the Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, Choba, Port Harcourt, Rives State, Nigeria. An author and co-author of published articles in national and international journals.

A member of the National Institute of Marketing of Nigeria (NIMN) and student member of The Academy of Management Nigeria (TAMN).  She has held managerial positions in business organizations and has professional marketing experiences.

GENDER:                                        FEMALE

PLACE OF BIRTH:                        AGBOR       

LOCAL GOVT. AREA:                 ETCHE

MARTIAL STATUS:                      MARRIED

NATIONALITY:                                       NIGERIAN

CONTACT DETAILS:

MOBILE:                                         +2348063523325, +2348075559331

E-MAIL:                                          dnnenaya@yahoo.com

dorisnnenaya@gmail.com

OFFICE BLOCK/ADDRESS: Faculty of Management Sciences, Department of Marketing, University of Port Harcourt, Nigeria.

CONSULTING/VISITING TIME: By appointment

 

 

SCHOOLS ATTENDED AND EDUCATIONAL QUALIFICATIONS WITH DATE:

S/NO INSTITUTIONS QUALIFICATIONS DATE
1. University of Port Harcourt, Choba, Rivers State. Ph.D in Marketing (in- view) 2015
2. University of Port Harcourt, Choba, Rivers State. M.Sc in  Marketing 2014
3. Federal University of Technology  Owerri, Imo State. MBA in  Marketing Technology 2004
4. Federal University of Technology  Owerri, Imo State. PGD in Marketing Technology 2002
4. Imo State University, Owerri, Imo State. B.A Religion 1999
5. A.C.M. G.S. Elelenwo Port Harcourt, Rivers State. WAEC 1992

 

 

COURSES/ SKILL ACQUIRED

  1. Computer Appreciation Course, AMIC Tech 1999
  2. Internet Capabilities and Potential, Linkserve Consulting Ltd 2000

 

EMPLOYMENT DETAILS

CURRENT EMPLOYMENT INFORMATION:

Name of Organization           University of Port Harcourt

Sector:                                     Academics -Teaching Staff in Marketing                                                    Department, Faculty of Management                                                                   Science.

Date of Employment              2016- Date

Position at Employment         Lecturer   II

Job Description                       Lectured under graduates, supervised                                                                  undergraduates Project works, served as                                                    Staff Advice to 100 level students.

 

 

 

EMPLOYMENT DETAILS

PREVIOUS  EMPLOYMENT INFORMATION (1)

Name of Organization:           Spice World Energy Limited, Port Harcourt,                                             River State.

Sector:                                     General

Nature of Business:                Oil & Gas

Date of Employment:             2012 – 2016

Position at Employment:       Business Development/ Marketing Director

Job Description:                     Team leader – Responsible for the                                                              management of marketing and client                                                                    relationship activities and coordinated                                                       business proceedings. Monitored                                                                    competitors activities and gave feedback to                                                   the company. Recruited and trained                                                           marketing personnels.

 

PREVIOUS  EMPLOYMENT INFORMATION (2)

Name of Organization:                    Geson Investment Limited, Port Harcourt,                                                          Rivers State

Sector:                                     General

Nature of Business:                Oil & Gas

Date of Employment:             2007 – 2012

Position at Employment:       Relationship Manager

Job Description:                     Team leader – Gave team members specific                                                         guide to client relationship. Organized                                                        trainings and seminars for team members.

 

PREVIOUS  EMPLOYMENT INFORMATION (3)

Name of Organization:          National Electric Power Authority (NEPA),                                                        Port Harcourt, Rivers State

Sector:                                     Power

Nature of Business:                Power Supply/ Maintenance

Date of Employment:             2004 -2007

Position at Employment:       Store Supervisor – Maintained company                                                    inventory records. Inspected and recoded                                                  deliveries of goods for damages and                                                                 discrepancies. Disbursed equipments to                                                      units.

 

 

PREVIOUS  EMPLOYMENT INFORMATION (4)

Name of Organization:                    Dangote Nigeria Limited, Port Harcourt,                                                    Rivers State

Sector:                                     General

Nature of Business:                Distribution/ Logistics

Date of Employment:             2000 – 2004

Position at Employment:       Logistics Personnel – Developed and                                                                   managed the company’s inventories.                                                                   Scheduled the transportation of company’s                                                        finished goods. Managed customer service                                                     activities.

 

RESEARCH EXPERIENCES AND JOURNALS /PUBLICATIONS WITH DATES:

  1. PGD: Wholesale Management and Marketing Performance of Manufacturing Industries in Port Harcourt Metropolis.               2000
  2. MBA: Marketing Appraisal and Business Effectiveness

of Plastic Industries in Port Harcourt.                                              2002

iii.      MSC: Event Marketing and Entrepreneurship Development

in the South – South Zone of Nigeria.                                     2014

 

 

 

 

PUBLICATIONS

  1. BROWN WALTER ATEKE, JANE CHINYERE ONWUJIARIRI AND NNENANYA 

“The Relationship between Celebrity Endorsement and Brand Image in the Fastfood Industry in Port Harcourt, Nigeria”. European Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839, (Online)Vol.7, No. 27, 2015. www.iiste.org

 

  1. EKEKE JOHN UDEJI J. I. AND NNENANYA DORIS

“An Empical Investigation of Brand Credibility of Selected Service Firms in Nigerian”. Journal of Business and Value Creation (JBVC), Department of Marketing, Faculty of Management Sciences, University of Port Harcourt. ISSN: 2315 – 8212,Vol. 4, No. 1.2015.

 

  1. NNENANYA DORIS, CHINEDU N. OGBUJI AND ONUOHA A. ONUOHA

“Impact of Event Marketing on Tourists Inflow in the South – South Region of Nigeria”. International Journal of Managerial    Studies and Research Vol. 4, Issue 2, February 2016, pp 40-48 ISSN        2349-0330 (Print) and ISSN 2349-0349. (Online)            www.arcjournals.org

 

  1. EKEKE JOHN, OLISE M.C. AND  NNENANYA DORIS.

“Leveraging Nigerian Strengths for Global Competitiveness on Creating and Marketing of Global Brands through Business Clusters”. Quarterly Journal of Contemporary Research, (A Publication of the     Federal University, Otuoke), Vol. 3, No. 1. June 2016 www.fuojournals.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS

           “Impact of Cause-Brand Affinity and Longevity of Partnership          on Consumer Response to Cause-Related Marketing in Nigeria”.    European    Journal of Business and Management, ISSN 2222-1905         (Paper) ISSN 2222-2839 (Online) W41 Vol.9 No.15, 2017   www.iiste.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS.

           “Consumer Evaluation of Cause –Related Marketing: A Comparison with Sales Promotion and Sponsorship”. Elixir         International Journal. 107.(2017) 47245-47249 Elixir ISSN: 2229 –       712X www.eliirpublishers.com

 

  1. NNENANYA DORIS AND ONUOHA A. ONUOHA

“Humour in Advertising and Consumer Purchase Intention of   GSM Products in Port Harcourt, Nigeria”. Journal of Accounting           and Business Department of Accounting, University of Port         Harcourt, Choba, Rivers State          Nigeria. Vol. 5 No. 2, October 2017.

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS.

“Impact of Servicescape on Customer Patronage of Fuel Stations

           in Abia State, Nigeria”. International Journal of Managerial         Studies and Research (IJMSR) Volume 5, Issue 3, March 2017, PP      14-19 ISSN 2349-0330 (Print) & ISSN 2349-0349, (Online)      http://&doLorg/10.20431/2349-0349. 0503003 www.arcjournals.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS

           “Store Layout and Customer Loyalty of Supermarkets in Port

           Harcourt, Nigeria”. International Journal of Managerial Studies   and Research (IJMSR)Volume 5, Issue 3, March 2017, PP 34-39       ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online)       http://dx.doi.org/10.20431/2349-0349. 0503005 www.arcjournals.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS

“Cause – Related Marketing and Consumer Response: A Study          of Nigeria Soft Drink Industry”.  Journal of Marketing and Consumer Research ISSN 2422 – 8451. An International Peer – reviewed Journal, vol. 35, 2017 www.iiste.org

 

 

PAPER PRESENTATIONS, WORKSHOPS AND CONFERENCES ATTENDED:

 

  1. – 1st International Conference on Deltas and Rivers                                               in Africa

           Organizers:        Deltas in Africa in collaboration with University of Port Harcourt

Subject:              From Vulnerability to Substanality

Venue:                Ebitimi Banigo Auditorium University of Port                                            Harcourt

Date:                   14th – 16th Oct, 2015.

 

  1. –                1st Regional Conference on Disaster Risk Reduction

Organizers:        Centre for Disaster Risk Management and Development Studies, University of Port Harcourt.

           Subject:              Disaster Risk Reduction Strategies and Sustainable Development in the 21st century

Venue:                University of Port Harcourt Amatu Braide Hall, Unipark,

           Date:                   11th Oct., 2016.

 

  1. –                NIMN Executive Membership Participation

Organizers:        National Institute of Marketing of Nigeria (NIMN)

           Venue:                Awka, Anambra State

           Date:                   6th Oct., 2016.

 

  1. –                 National Institute of Marketing of Nigeria (NIMN)

Organizers:        National Institute of of Marketing of Nigeria (NIMN)

           Subject:              Excellent Customer Service

           Venue:                Beverly Hills Hotel, Port Harcourt

           Date:                   3rd Dec., 2016.     

 

  1. –                Workshop on Grant – Winning Proposal Writing

Organizer:          Faculty of Management Sciences (Uniport)

           Venue:                Faculty of Management Sciences Port Graduate Hall, Uniport.

           Date:                   10th – 11th May, 2017

 

  1. –                 National Institute of Marketing of Nigeria (NIMN), 2017 Marketing Conference

Organizer:          National Institute of Marketing of Nigeria (NIMN),Port Harcourt Branch

           Subject:              Marketing: A Panacea of Economic Growth, Development and Sustainability

           Venue:                Hotel Presidential, Port Harcourt

           Date:                   2nd  Nov., 2017.

 

  1. –                Workshop on Academic Writing and Publishing

           Organizer:          National University Council (NUC)

           Venue:                School of Basic Unity

           Date:                   13th Dec., 2017.   

 

 

REGISTRATION WITH PROFESSIONAL BODIES

  1. Member: National Institute of Marketing of Nigeria (NIMN)
  2. Student Member: The Academy of Management Nigeria (TAMN

iii.       Registered:  Deltas and Rivers in Africa (ICDA)

  1. Registered: Enago Academy

 

HOBBIES

  1. Football,
  2. Travelling
  3. Reading

 

RECOMMENDATION

 

  1. PROF. SYLVA KALU

           Department of Marketing

Faculty of Management Sciences

University of Port Harcourt, Choba, Rivers State

 

  1. PROF. NWINEE B.F.

           Department of Finance and Banking

Faculty of Management Sciences

           University of Port Harcourt, Choba, Rivers State

 

  1. DR. AMUE JOHN G.

           Department of Marketing

Faculty of Management Sciences

University of Port  Harcourt, Choba, Rivers State.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SUMMARY OF ACADEMIC PUBLICATIONS

 

S/NO JOURNAL AUTHOR/YEAR TITLE ABSTRACT
1. Journal of Business and Value Creation (JBVC), ISSN: 2315 – 8212,Vol. 4, No. 1.2015. Department of Marketing, University of  Port Harcourt. Ekeke John Udeji J. I. and Nnenanya Doris

 

 An Empical Investigation of Brand Credibility of Selected Service Firms in Nigerian. The study investigated the influence of brand credibility on customers’ repurchase intentions in service brand context. Based on signaling theory, a survey research design with descriptive method was adopted with 14 items questionnaire as the major instrument for data collection while the regression analysis was the major statistical tool for testing the hypotheses. The sampling units were members of a university staff club and customers of a fast food restaurant in a university community. The sampling technique employed was convenience sampling, which is a non-probability sampling technique. The findings of the work showed significant and strong empirical support for the role of brand credibility on brand functions (i.e., information efficiency and risk reduction) and in turn on customers’ repurchase intentions. The implication of the study calls for appropriate creation and delivery of brand value with a view to establishing its credibility in the minds of the customers as well as prospective consumers of the service brand.

Keywords: Brand Credibility. Service Brand. Risk Reduction. Information. Efficiency. Repurchase Intention.
2. European Journal of Business and Management

ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)

Vol.7, No.27,2015 www.iistc.org

 

 Brown Walter Ateke, Jane Chinyere Onwujiariri, and Doris  Nnenanya.

 

 The Relationship between Celebrity Endorsement and Brand Image in the Fastfood Industry in Port Harcourt, Nigeria.

 

 A strong brand image is art essential business asset in the modern day business environment. This is because a strong brand image provides an effective way to get the brand noticed amidst the rush and clutter in the daily media. The aim of current study was to determine the nexus between celebrity endorsement and brand image in the fastfood  industry. In other to achieve the objective of this study, four research hypotheses were formulated and tested using the Spearman’s Rank Order Correlation (rho), relying on the Statistical Package for Social Sciences (SPSS). Data for the study was collected through questionnaire, and data collected from four hundred and eighteen (418) customers of fastfood firms in Port Harcourt was used in the final analysis. The study found a positive and significant association between celebrity endorsement and all the metrics of brand image considered in the study. Importantly, the study discovered a strong and positive correlation between celebrity endorsement and brand awareness, while the relationship between celebrity endorsement and brand personality is found to be moderate. The paper therefore concluded that celebrity endorsement is a needful communication strategy for building a strong brand image, and recommends that marketers must be careful enough to ensure a good endorser-brand fit so as to raise the unique selling proposition of the firm to new heights.

Keywords: Celebrity endorsement, Brand image, Brand awareness, Brand distinction, Brand personality, Brand prestige

 
3. Quarterly Journal of Contemporary Research (A Publication of the Federal University, Otuoke), Vol. 3, No. 1.2016. www.fuojournals.org Ekeke John, Olise M.C.and Nnenanya Doris Leveraging Nigerian Strengths for Global Competitiveness on Creating and Marketing of Global Brands through Business Clusters. This paper brought  into focus, the quest to gain competitive advantage in the global marketplace by African nations in general and Nigeria in particular. The truth is that globalization has changed the intensity of competition at the global level thereby creating a gap between rich and poor nations of the world who cannot compete. The objective of the conceptual paper was to determine how the creation of global brands through business clusters in Nigeria, taking cognizance of Porter’s Diamond Advantage can enhance the achievement of competitive advantage in the global marketplace. The findings traced Nigeria’s global competitive disadvantage in the globalized world economy to a conspiracy of factors such as infrastructural decay, policy inconsistency, lack of adequate funding, power inadequacy, multiple taxation, dislocated tariff regime, massive importation, forces of globalization, etc. The analysis of the findings showed variously that there is indeed great relationship between business clusters and achievement of competitiveness. The implication of the study notes the need for a paradigm shift in economic management in Nigeria; the government in Nigeria to not that business clusters have the potential to enhance the competitiveness of nations: policy makes to note that the time to craft a new industrial policy to reflect the realities of global competitiveness is now.

Keywords:  Leveraging, Competitiveness,  Global Brands, Business Clusters
4. International Journal of Managerial Studies and Research (IJMSR) Vol. 4, Issue 2, February 2016, PP 40-48 ISSN 2349-0330 (Print) and ISSN 2349-0349 (Online) www.arcjournals.org Nnenanya Doris, MSc, Chinedu N. Ogbuji,and Onuoha A. Onuoha, Impact of event Marketing on Tourists Inflow in the South –South Region of Nigeria. The traditional media are giving way to event marketing as they are becoming less satisfying in passing massage to the target audience. Born of out increased competitive pressure faced by business potentials, event marketing has been used as a pull strategy to reach current and potential customers. With its objectives of direct sales and image building, it incorporates elements from all promotional tools. The study therefore, examined how event marketing could help to harness tourists inflow as a means of improving the dwindling Nigerian economy. To achieve this purpose. Data were collected from 327 respondents in the South –South region of Nigeria, using a set of questionnaire. Testing the hypotheses using Spearman’s rank correlation coefficient, the results showed that event marketing impacts positively on Nigeria’s tourists inflow. The study concludes that event marketing could be another source of revenue for government. Recommendations were proffered for sustainable growth in the tourism sub-sector which will help in diversifying Nigeria’s revenue base in the face of dwindling global oil price.

Keywords: Event marketing, Tourist Inflow.
5. Journal of Marketing and Consumer Research ISSN 2422 – 8451. An International Peer – reviewed Journal, vol. 35, 2017 www.iiste.org Onuoha A. Onuoha  and Nnenanya Doris Cause – Related Marketing and Consumer Response: A Study of Nigeria Soft Drink Industry. This study examined consumers’ response to cause- related marketing. Data were drawn, mainly through questionnaire, from 308 lecturers of government – owned universities in South East, Nigeria. Analyzing the data using Pearson correlation coefficient, the study unveiled that there is significant relationship between cause- related marketing and consumers’ perception of a firm, purchase intentions and word –of –mouth. In conclusion cause-related marketing, as a promotional strategy, can positively influence consumer attitude and purchase behaviour toward a firm. The study, therefore, recommended strategic tips to a successful cause-related marketing campaign.

Keywords: Cause – related marketing, Consumer response, Nigerian soft drink industry, University lecturers.
6. European Journal of Business and Management www.iiste.orn

ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) W41

Vol.9 No.15, 2017 www.iiste.org

 

 Onuoha A. Onuoha and Nnenanya Doris.

 

 Impact of Cause-Brand Affinity and Longevity of Partnership on

Consumer Response to Cause-Related Marketing in Nigeria.

 

 None of the minimal Nigeria-based studies on cause-related marketing considered cause-brand affinity and longevity of partnership between a firm and a cause as possible antecedents of a successful cause-related marketing campaign. This study, therefore, sheds light on the impact of these two variables on consumer response to cause-related marketing. Questionnaire was used to collect data from 308 lecturers drawn from five universities in five States of South East, Nigeria. Hypotheses of the study were tested using partial correlation. The results indicate that both cause-brand affinity and longevity of partnership between a firm and a cause are influential factors on consumer response to cause-related marketing campaigns. Strategic tips for successful cause-related marketing campaigns were recommended.

Keywords: Cause-related marketing, Cause-brand affinity, Longevity of partnership, Consumer response.

 
7. Elixir Marketing Management. 107.(2017) 47245-47249 Elixir ISSN: 2229 – 712X Onuoha A. Onuoha and Nnenanya Doris.

 

 Consumer Evaluation of Cause –Related Marketing: A Comparison with

Sales Promotion and Sponsorship.

 

 This study is an attempt to understand consumer perception of cause-related marketing compared with sales promotion and sponsorship. Data generated from 308 lecturers in five universities in South Eastern States of Nigeria were validated using Cronbach test, and subsequently used in testing the hypotheses using t-test. The study unveiled that consumers have more positive attitude toward cause-related marketing than sales promotion or sponsorship. Thus, cause-related marketing affords consumers the opportunity to contribute to societal development which sales promotion or sponsorship lacks. Managerial implications of the research findings and conclusion were highlighted in the study.

Keywords: Cause – related marketing sales promotion, sponsorship, consumer evaluation
8. International Journal of Managerial Studies and Research (IJMSR)

Volume 5, Issue 3, March 2017, PP 34-39

ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online)

http://dx.doi.org/10.20431/2349-0349. 0503005

www.arcjournals.org

 

 Onuoha A. Onuoha and Nnenanya Doris.

 

 Store Layout and Customer Loyalty of Supermarkets in Port

Harcourt, Nigeria.

 

 Abstract: This study examined the relationship between the multi-dimensionality of store layout and customer loyalty. Five hypotheses were formulated. To test the hypotheses, a survey of 400 respondents selected from ten supermarkets in Port Harcourt was carried out. Results showed positive relationship exists between each of the dimensions of store layout and customer loyalty. The study, therefore, concludes that store layout could be a means of. Gaining strong competitive advantage in a retail venture. Valuable means of achieving customer loyalty were also advanced in the study.

Keywords: Store layout, Customer loyalty, Supermarkets, Port Harcourt, Nigeria.

 
9. International Journal of Managerial Studies and Research (IJMSR)

Volume 5, Issue 3, March 2017, PP 14-19

ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online)

http://&doLorg/10.20431/2349-0349. 0503003

www.arcjournals.org

 

 Onuoha A. Onuoha and Nnenanya Doris.

 

 Impact of Servicescape on Customer Patronage of Fuel Stations

in Abia State, Nigeria.

 

 This study examined the impact of servicescape on customer patronage of fuel stations in Abia State, Nigeria. Questionnaire was used to generate data from 450 respondents drawn from 30 fuel stations selected from three major cities of the State. Three hypotheses formulated for the study were tested using pearson ‘s product moment correlation coefficient. Results showed that all three dimensions of servicescape used in the study have significant impact on customer patronage. The implication of the study is that fuel stations should, as a matter of policy, treat servicescape as an essential marketing strategy that should be better managed for sustainable customer patronage and profitability.

Keywords: Servicescape, Customer Patronage, Fuel Stations, Abia State, Nigeria
10. University of port Harcourt Journal of Accounting and Department of Accounting

University of Port Harcourt, Choba Port Harcourt, Rivers State

Nigeria.

Vol. 5 No. 2 October 2017.

 

 Nnenanya Doris and Onuoha A. Onuoha,

 

 Humour in Advertising and Consumer Purchase Intention of GSM

Products in Port Harcourt, Nigeria.

 

 Humour in advertising is predominantly used in Nigerian Global Systems for Mobile Communication (GSM) industry. As such this study examined the impact of its use on consumer purchase intention of GSM products. In achieving this, data generated from 368 GSM users, using questionnaire, were tested with Pearson product moment correlation coefficient, and Regression. Results show that humour in advertising has positive significant impact on consumer purchase intention of GSM products. Nevertheless, GSM firms were advised to ensure that the humour used would not distract the audience from the important message of the advert.

Keywords: Humour, Advertisement, Vampire Effect, Purchase Intention, GSM firms